Open to opportunities

Buddhini Lakshika

@buddhinilakshika

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E-commerce and digital marketing leader driving growth and operational excellence in FMCG.

Sri Lanka

Message

What I'm looking for

I seek a senior e-commerce or digital marketing role in an FMCG or growth-minded company where I can lead online strategy, optimize operations, and drive measurable revenue and customer engagement.

I am an e-commerce and digital marketing leader with 10 years' experience in administration and FMCG, managing end-to-end online channels and driving revenue growth across local and international platforms.

As Head of E-Commerce and Personal Assistant to the Managing Director at RoyalCashewsGroupofCompanies, I led strategy, platform optimization and customer experience, helping www.royalcashews.lk win multiple awards including Best SME Bronze (2020, 2021) and Best Mobile User Experience Website (2025).

I combine data-driven marketing, team leadership and process optimization with hands-on operational execution — balancing executive support duties and strategic initiatives to improve engagement, efficiency and ROI.

Experience

Work history, roles, and key accomplishments

Current

Personal Assistant to Managing Director

Current

Royal Cashews Group Of Companies

Jan 2017 - Present (8 years 11 months)

Provided executive support to the Managing Director, managing schedules, confidential communications, and coordination to enable strategic decision-making and operational efficiency.

Executive Support Calendar Management Confidentiality Administrative Operations Prioritization Meeting Preparation

Current

Head of E-Commerce

Current

Royal Cashews Group Of Companies

Jan 2017 - Present (8 years 11 months)

Led end-to-end e-commerce and digital marketing across local and international channels, driving platform optimization and revenue growth and winning multiple industry awards for the company website and mobile experience.

E Commerce Operations Digital Marketing SEO Social Media Google Analytics Customer Experience Team Leadership

Assistant Manager - Business Development

Royal Cashews Group Of Companies

Jan 2016 - Jan 2017 (1 year)

Managed marketing budget, conducted market research, monitored competitor strategies, and ensured brand consistency across channels to support business growth and ROI optimization.

Market Research Budget Management Brand Management Competitive Analysis ROI Optimization Campaign Planning

Management Trainee

Royal Cashews Group Of Companies

Jan 2015 - Jan 2016 (1 year)

Prepared and processed purchase orders, managed procurement follow-up, maintained debtor records, and supported smooth local sales and administrative operations.

Procurement Accounts Receivable Documentation Management Customer Service Administrative Support

Sales Coordinator

Ceylon Polymer (Pvt) Ltd

Jan 2013 - Jan 2015 (2 years)

Coordinated local sales operations, ensured timely order processing and follow-ups, and supported customer inquiries to maintain smooth sales workflows.

Order Processing Customer Care Timely Follow Ups Relationship Management