Brooktawit Mulugeta
@brooktawitmulugeta
I lead strategic communications that amplify entrepreneurship, youth employment, and women’s economic participation.
EthiopiaWhat I'm looking for
I lead communications and visibility for Gebeya Inc.’s Mastercard Foundation-funded Mesirat Program, supporting gig and entrepreneurship ecosystems designed to create one million jobs. My impact storytelling and outreach campaigns contributed to more than 100,000 jobs created nationwide.
I co-developed Mesirat Mahber, a national knowledge-management and community platform offering entrepreneurs curated resources on business development, finance, investment, and policy. I also work with the Ministry of Labor and Skills on policy strategy handovers and support gender-inclusive messaging through the Women at Work Task Force.
Across Reach for Change Ethiopia, 10 Academy, beU Delivery, and Big Dream Ethiopia, I’ve built digital strategies, donor communications, SEO content, campaigns, events, and brand guidelines that strengthen engagement and inclusive development outcomes.
Experience
Work history, roles, and key accomplishments
Program Marketing and Communications Manager
Gebeya Inc.
Jun 2024 - Present (2 years 2 months)
Led communication and visibility for the Mesirat Program, a Mastercard Foundation-funded initiative creating one million jobs through gig and entrepreneurship ecosystems. Co-developed and managed Mesirat Mahber, a national knowledge management and community platform providing curated learning resources for entrepreneurs.
Communications Manager
Reach for Change Ethiopia
Jun 2026 - Aug 2026 (2 months)
Led development and rollout of the organization's communications and digital strategy, aligning messaging, website, and social media presence with brand guidelines. Identified gaps in communications procurement processes and designed a new procurement structure, improving efficiency and vendor selection.
Product and Project Intern
10 Academy
Mar 2023 - Aug 2024 (1 year 5 months)
Wrote successful grant proposals securing funding from Google's AI for Development Program and Hopper Dean Foundation. Created technical blogs and digital content showcasing AI and tech innovation for African youth employability.
Content Creator and SEO Specialist
Gebeya Inc.
Aug 2023 - May 2024 (9 months)
Designed digital communication strategies and outreach frameworks to expand awareness of the Mesirat initiative. Relaunched the Mesirat website and increased engagement through optimized content and storytelling.
Content Writer
beU Delivery
Sep 2022 - Jul 2023 (10 months)
Managed content strategy and monthly editorial calendars. Developed social media campaigns that enhanced brand engagement and customer retention.
Content Writer and Social Media Manager
Big Dream Ethiopia
Dec 2021 - Dec 2022 (1 year)
Managed online campaigns and brand communication. Developed creative strategies that improved engagement and visibility across social media channels.
Education
Degrees, certifications, and relevant coursework
Addis Ababa University
Bachelor of Pharmacy, Pharmacy
2017 - 2022
Bachelor of Pharmacy degree from Addis Ababa University, College of Health Sciences, from 2017 to 2022.
Availability
Location
EthiopiaAuthorized to work in
Job categories
Skills
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