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Briyana DyerBD
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Briyana Dyer

@briyanadyer

Political Account Manager at SiriusXM who recovered a $2–5MM annual advertiser account and standardized campaign workflows.

United States
Message

At SiriusXM, I manage complex political advertising programs and serve as the escalation point for client, billing, reporting, and execution issues. I recovered a $2–5MM annual advertiser account by centralizing documentation, resolving billing and reporting gaps, and establishing consistent execution processes.

I also designed campaign health, pacing, and escalation workflows, and developed SOPs that turned undocumented processes into repeatable team resources. I partner with cross-functional teams to translate client needs into operational requirements and resolve execution blockers.

At Westwood One, I managed programs across four seller portfolios and designed an automated campaign pacing and forecasting tracker adopted by the Account Management team. Earlier, at United Entertainment Group, I coordinated campaigns and international partnership projects across clients, media partners, vendors, and internal stakeholders.

Experience

Work history, roles, and key accomplishments

SiriusXM logoSI
Current

Political Account Manager

Jun 2025 - Present (1 year 4 months)

Manage 20+ concurrent complex programs end-to-end, balancing competing priorities and revenue delivery across high-volume election cycles. Serve as primary escalation point for client, billing, reporting, and execution issues, and recovered a $2–5MM annual advertiser account.

Westwood One logoWO

Digital Audio Account Manager

Westwood One

Jul 2024 - Jun 2025 (11 months)

Managed 40+ concurrent programs across four seller portfolios totaling $550K+ in quarterly spend. Led prioritization and campaign strategy using performance data and forecasting, and designed an automated campaign pacing and forecasting tracker adopted by the Account Management team.

United Entertainment Group logoUG

Coordinator, Rights & Partnerships

United Entertainment Group

Dec 2022 - Nov 2023 (11 months)

Coordinated complex campaigns across clients, media partners, vendors, and internal stakeholders, managing multiple concurrent workstreams and execution risks. Led rapid-turnaround international partnership projects, coordinating cross-functional stakeholders and vendors to maintain critical timelines.

Education

Degrees, certifications, and relevant coursework

Boston University logoBU

Boston University

Master of Fine Arts, Film and Television Studies

Grade: 4.0

Graduated with a Master of Fine Arts in Film and Television Studies with a 4.0 GPA.

Middle Tennessee State University logoMU

Middle Tennessee State University

Bachelor of Science, Public Relations

Grade: 3.98

Graduated summa cum laude with a Bachelor of Science in Public Relations and a 3.98 GPA.

Tech stack

Software and tools used professionally

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