briti patel
@britipatel
I drive data-informed digital marketing, brand growth, and HR operations.
IndiaWhat I'm looking for
At NJ Group’s Refresh Wellness, I manage end-to-end digital marketing across the website, marketplace listings, performance campaigns, SEO, paid media, social media, and content marketing. I analyze campaign KPIs to optimize ROI and marketing spend while supporting talent acquisition and HR coordination.
I bring an MBA in HR & Marketing, a Bachelor of Information Technology, and hands-on business intelligence experience using Tableau, SQL, MySQL, and data visualization. My work includes Twitter sentiment analysis, WordPress e-commerce development, and translating data into actionable recommendations for business growth.
Experience
Work history, roles, and key accomplishments
Senior Executive – Digital Marketing & HR
NJ Group – Refresh Wellness
Jul 2022 - Present (4 years 3 months)
Managed end-to-end digital marketing operations for the Refresh Wellness brand, including website management, marketplace listings, and performance campaigns. Drove brand visibility through SEO, paid media, social media strategy, and content marketing, and analyzed campaign KPIs to optimize ROI.
Digital Marketing Intern
NJ Group
Jun 2022 - Jul 2022 (1 month)
Executed digital marketing strategy for the Refresh website and marketplace, improving online discoverability. Created and managed product listings, promotional content, and social media posts to boost brand presence.
Data Analytics Intern
Finlogic Technology, NJ Group
Dec 2018 - May 2019 (5 months)
Conducted Twitter Sentiment Analysis to extract business insights from social media data using NLP techniques. Processed and visualized large datasets to identify trends and presented findings to stakeholders.
Business Intelligence Intern
Essar Steel Pvt. Ltd.
May 2018 - Jun 2018 (1 month)
Worked with Tableau as a Business Intelligence tool to create dashboards and visualize operational data. Assisted in generating business reports and identifying performance trends for process improvement.
Education
Degrees, certifications, and relevant coursework
Bangalore North University
Master of Business Administration, HR & Marketing
2020 - 2022
Pursued an MBA with a focus on HR and Marketing, gaining skills in business analytics and data-driven decision making.
Uka Tarsadia University
Bachelor of Information Technology, Information Technology
2015 - 2019
Completed a Bachelor of Information Technology, building a foundation in IT and its applications in business.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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