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Brinda Roopak

@brindaroopak

Senior Product Designer at E2E Research designing McKinsey’s AI-powered OHI platform, from survey authoring to decision-support dashboards.

India

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At E2E Research, I lead UX strategy and product design for McKinsey & Company’s AI-powered Organizational Health Index platform. I designed AI-enabled survey authoring and decision-support dashboards, and built an AI exploration experience for reviewing insights and exploring large datasets.

I also manage two design teams and partner with product, engineering, analytics, and business stakeholders across the platform. At FractalInk, I led UI design for enterprise and consumer products, including Nedbank’s Avo app and work for Hero Group brands, McKinsey & Company, Mankind, and ITC Group.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Designer

Current

McKinsey & Company

Sep 2023 - Present (3 years 1 month)

Led UX strategy and product design for McKinsey's AI-powered Organizational Health Index (OHI) platform, including AI-enabled survey authoring, decision-support dashboards, and an AI exploration experience. Managed two design teams, mentored junior designers, and influenced product roadmap and AI strategy.

AI Product Design Agentic UX Enterprise UX User Research Data Visualization Design Systems Interaction Design Prototyping Stakeholder Management Design to Dev Handoff Mentorship Figma Miro Jira Confluence

Senior UX/UI Designer

FractalInk

Mar 2021 - Aug 2023 (2 years 5 months)

Led UI design for digital products across enterprise and consumer platforms for clients including Hero Group, Nedbank's Avo app, McKinsey & Company, Mankind, and ITC Group. Conducted user research, structured information architecture, and designed complete user journeys from wireframes to high-fidelity prototypes.

UX Design UI Design User Research Information Architecture Wireframing Prototyping Usability Testing Stakeholder Management Mentorship

UX/UI Designer

Screen Root

Sep 2019 - Feb 2021 (1 year 5 months)

Designed scalable UI systems, interactive patterns, and digital experiences for clients including ICICI Bank, Dr. Reddy's, Goa Institute of Management, and Tata Capital Moneyfy. Led design sprints and stakeholder workshops to translate business goals into cohesive digital experiences.

UI Systems Enterprise Platforms Design Sprints Stakeholder Workshops Usability Accessibility Brand Consistency

Creative Designer

Art Shala

Oct 2018 - Feb 2019 (4 months)

Built visual identity and design language from the ground up, delivering cohesive web, mobile, and social media experiences. Created marketing collateral and digital campaigns to drive brand awareness and engagement.

Visual Identity Design Language Web Design Mobile Design Social Media Marketing Collateral Digital Campaigns

UX/UI Designer

The Banana Design Co.

May 2018 - Aug 2018 (3 months)

Executed complete UX processes from ideation to developer handoff for clients including Tata Sky, Infinite Analytics, Myntra (Vorta), and Digestive Health Institute. Collaborated closely with engineering teams to ensure pixel-accurate implementation and optimal usability.

UX Process Ideation Developer Handoff Collaboration Usability