At BCakeNY, I lead graphics for a boutique cake studio, creating custom cake, cupcake, packaging, and marketing designs that translate complex client ideas into on-brand visuals.
I manage design assets, proof product concepts, oversee print workflows, and train employees on graphics tools, standards, and processes. I also work directly with clients to pitch ideas, upsell custom design, and guide nuanced creative decisions.
Through BeachEasyNJ, I manage a small accessibility-focused beach services team while leading its visual identity, website assets, advertising, and digital content. I’m seeking a full-time in-house or agency design role and am also available for contract and freelance engagements.
