At Marketing21, I manage performance marketing across Google and Meta for international B2B and B2C clients. For an e-commerce client, I grew year-over-year revenue by 62% while holding target ROAS across a multi-platform ad strategy.
I managed Google Ads for stores with up to 170,000 SKUs and designed a POAS optimization framework across four profit-margin segments. It met the ROAS target in one segment and exceeded it by at least 20% in the other three.
I also scoped and led an LLM integration into daily PPC workflows using Claude, Google MCP servers, and the API. The workflows reduced tasks that took four to five hours to five to ten minutes, and I trained the PPC team to use them.
Before Marketing21, I was a Project Manager at the Hungarian Tourism Association / CheckInn, where I built the digital marketing function from scratch and ran startup competition cycles. I also produced football scouting reports and business analysis for Büntető.com.
