Open to opportunities

Bonnie Tao

@bonnietao

Message

I design user-centred digital products that improve conversion, access, and everyday customer journeys.

Canada

Message

What I'm looking for

I'm looking to improve digital customer experiences through user-centred design, cross-functional collaboration, research, and measurable product outcomes.

At Rogers Communications, I design and iterate Residential Internet, Home Monitoring, and TV package experiences, with a focus on buyflows for new and existing users.

At ATB Financial, I led end-to-end design for Money Movement serving 680k+ ATB Personal users across web, iOS, and Android. I partnered on portfolio roadmaps, designed e-Transfers, bill payments, transfers, security, and account management, and mentored two junior designers.

Previously at iQiyi, I aligned responsive web, iOS, Android, and TV app experiences during growth from 6 million to 8 million monthly active users. My checkout and registration-flow redesigns helped increase premium membership by 20% and sign-up rate by 43%.

I bring a multidisciplinary background across FinTech, telecommunications, and entertainment, grounded in user research, usability testing, prototyping, and design systems. I also explore AI tools to improve user experience and design efficiency.

Experience

Work history, roles, and key accomplishments

Current

Sr. Product Designer

Current

Rogers Communications

Apr 2022 - Present (4 years 5 months)

Collaborating with cross-functional teams to develop and iterate enhancements based on qualitative and quantitative insights. Working on all Residential features, especially buyflow for new activation and existing users, and exploring AI tools to enhance user experience.

User Research Usability Testing Wireframing High Fidelity Mockups Prototyping Design Systems Figma Sketch Adobe Creative Suite Google Analytics Mixpanel Final Cut Pro HTML CSS

Product Designer

ATB Financial

Dec 2022 - Jun 2024 (1 year 6 months)

Primary designer for Money Movement portfolio and secondary designer for Account Access portfolio, while mentoring 2 Junior designers. Worked with PM for portfolio roadmapping, led end-to-end design for 680k+ ATB Personal users across web, iOS, and Android.

Product Design Roadmapping Mentorship Web Design iOS Design Android Design User Research Wireframing Prototyping

UI/UX Designer

iQiyi

Feb 2021 - Apr 2022 (1 year 2 months)

Utilized and aligned cross-platform design with growth from 6 million to 8 million Monthly Active Users in 6 months while achieving 33% growth in paid membership. Redesigned product display and simplified payment process, increasing premium membership by 20% and sign-up rate by 43%.

UI Design UX Design Responsive Design iOS app design Android app design TV App Design User Research Prototyping Design Systems

UI/UX Designer

Anifie

Dec 2020 - Feb 2021 (2 months)

Applied UX design processes to redesign the Anifie app, including Virtual concert, Shop, Chat and Community features. Increased sign-up rate by 5% from the onboarding journey and completed 70 high-fidelity screens with usability tests.

UX Design UI Design User Research Wireframing Prototyping Usability Testing Design Systems Information Architecture

UX Researcher, UI/UX Designer

RAWR

Oct 2020 - Dec 2020 (2 months)

Sole designer for RAWR, an e-commerce online platform for gently used kids' merchandise. Conducted research, heuristic analysis, user interviews, wireflows, wireframes, high-fidelity mockups, prototypes, and rounds of usability tests.

UX Research UI Design Heuristic Analysis User Interviews Wireframing Prototyping Usability Testing