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Blessing Ekowho

@blessingekowho

Copywriter and strategist at Fourth Leap Consultancy, shaping brand content and delivering SEO campaigns that lifted organic conversions by 900%.

Nigeria

Message

At Fourth Leap Consultancy, I run the content function for clients including Iconic University, Bovas Group, Play Street, Munchies After Dark, Maison Kayser, Bahija and COMEF. I research audiences and competitors, build content plans, write across channels and report on performance.

At Coalition Technologies, I wrote SEO pages for US clients including Peralta Defense, FC Engineering and Cummins Logistics. Peralta Defense’s campaign lifted organic conversions by 900%; I also handled keyword and competitor research and on-page SEO for client briefs.

At CredPal and Enif AI, I wrote lifecycle emails, SMS, push notifications and other customer communications; sign-ups and engagement grew 60%, with spam rates under 5% across automated email flows. Earlier, I wrote direct-response copy at Elitefold and public health communications at HACEY Health Initiative, and edited work for Ope Adedeji.

Experience

Work history, roles, and key accomplishments

Current

Client Services and Content Strategist

Current

Fourth Leap Consultancy

Jan 2024 - Present (2 years 9 months)

Runs the full content function for clients, including research, strategy, copywriting, quality control, and performance reporting. Builds content plans and writes website copy, thought leadership, email newsletters, social media content, and ad creative.

Content Strategy Copywriting Audience Research Competitor Research Editorial Calendar Brand Voice Email Marketing Social Media Content Paid Advertising Quality Control performance reporting

SEO Copywriter

Coalition Technologies

Jan 2022 - Dec 2024 (2 years 11 months)

Wrote SEO copy for B2B and B2C clients, achieving significant organic conversion and traffic growth. Handled on-page SEO and keyword research for every brief.

SEO Copywriting Keyword Research On Page SEO E E A T Link Building Google Analytics Readability Content Strategy

Marketing Communications Officer

CredPal and Enif AI

Jan 2020 - Dec 2022 (2 years 11 months)

Wrote the full lifecycle marketing programme, including emails, SMS, push notifications, and WhatsApp reminders, growing sign-ups and engagement by 60%. Also wrote UX copy and ad copy for the app and website.

Email Marketing Lifecycle Marketing UX Writing Microcopy Ad Copy Copywriting DEngage Facebook Ads Instagram Ads LinkedIn Ads Google Ads Video Scripts Sales Pages

Direct Response Copywriter

Elitefold

Jan 2017 - Dec 2020 (3 years 11 months)

Wrote sales pages, landing pages, email sequences, product descriptions, and Facebook ad copy. Started every project with customer avatar and product research, and checked drafts against readability and SEO standards.

Direct Response Copywriting Sales Pages Landing Pages Email Sequences Product Descriptions Facebook Ads Customer Research Readability On Page SEO

Media and Communications Volunteer

HACEY Health Initiative

Jan 2014 - Dec 2017 (3 years 11 months)

Wrote over 50 pieces turning public health information into accessible language, ran digital channels, and led campaigns that grew social media following by 2,000+. Wrote fundraising copy, press releases, and short fiction for programmes with international partners.

Content Writing Copywriting Social Media Management Campaign Management Fundraising Copy Press Releases Public Health Communications

Editor and Proofreader

Ope Adedeji, writer (freelance)

Edited and proofread essays in the Here and There anthology, preserving each writer's voice. Edited a story for the Miles Morland Foundation and ran research and editorial checks for the Book and Banter newsletter.

Editing Proofreading Research Editorial Checks