Open to opportunities

Israel Alabi

@israelalabi

Message

Versatile copywriter with a passion for creative messaging.

Nigeria

Message

What I'm looking for

I am looking for a role that values creativity and storytelling, where I can contribute to impactful marketing strategies and grow within a collaborative team.

As a versatile and imaginative copywriter with over three years of experience, I specialize in creating persuasive, SEO-optimized content that aligns with brand messaging. My journey has led me to work on various projects, including advertising campaigns and tech platforms, where I transform complex topics into engaging copy that resonates with target audiences.

Currently, I am a freelance copywriter and ghostwriter, where I have successfully crafted high-converting copy for a range of clients. My role as Content Lead for The Technology Joint has allowed me to launch and manage a blog focused on consumer tech, where I consistently publish SEO-optimized content that simplifies technology for general audiences. I am passionate about storytelling and aim to bring my creative messaging skills to an in-house marketing team.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter & Ghostwriter

Current

Freelance

Jan 2021 - Present (4 years 11 months)

Created high-converting copy for advertising campaigns, blog articles, and brand promotions, particularly in the tech niche. Ghostwrote over 30 pieces, including Amazon-published stories and web content, with strong reader retention. Delivered content that consistently ranked highly on search engines and aligned with brand tone and voice across various platforms.

Copywriting ghostwriting seo writing Content Creation Campaigns Content Blog

Content Lead

The Technology Joint – Blog

Jan 2021 - Jan 2024 (3 years)

Launched and currently manage a blog focused on consumer tech, reviews, and digital tools, consistently publishing SEO-optimized content. Developed a voice that blends clarity, creativity, and a casual-yet-professional tone to simplify tech for general audiences. Designed and implemented a posting schedule, handled editing, and oversaw visual layout for each article.

Content Management SEO Optimization Blog Management Tech Writing Content Strategy Editing Layout Digital Tools Implementation Consumer Tech Publishing

Media & Social Copy Volunteer

Clean Up Uniben University of Benin

Managed social copy and publicity messaging for an environmental campaign, improving student sign-up rates via strategic content. Wrote promotional material, Instagram captions, and persuasive calls to action with positive feedback from coordinators.

Social Media Copy Content Strategy Promotional Materials Instagram Captions Calls To Action Student Engagement Campaign Management

Education

Degrees, certifications, and relevant coursework

University of Benin

B.A. Mass Communication, Mass Communication

Currently pursuing a Bachelor of Arts in Mass Communication, focusing on developing strong communication and media skills. Gaining expertise in various aspects of mass media, including journalism, public relations, and advertising.