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Blerina Shala

@blerinashala

Message

I create high-impact visual identities and campaigns for FMCG and luxury brands.

Spain

Message

At Fler World, I lead visual identity, packaging, campaigns, photoshoots, and retail production, contributing to +103% YoY revenue growth and +38% sales growth.

I led the Barbie x Fler collaboration from concept to launch, achieving 35% engagement growth and selling out within three weeks. I also develop performance-focused social and paid creative, including work that increased Meta CTR by +22%.

Previously, I created luxury campaigns at Minerva Sensorial Branding Agency and delivered visual identities, motion graphics, retouching, and video editing for cultural, beauty, fashion, and education projects.

Experience

Work history, roles, and key accomplishments

Current

Art Director & Visual Designer

Current

Fler World

Mar 2024 - Present (2 years 6 months)

Led the redesign of the brand’s visual identity across digital, social, and print, contributing to +103% YoY revenue growth. Directed packaging design strategies and the Barbie x Fler collaboration, achieving significant sales and engagement growth.

Art Direction Visual Strategy Branding Packaging Design UI UX Creative Direction Photoshoot Management Storyboarding Illustration Systems Social Media Paid Media Campaigns Meta Instagram TikTok

Freelance Photo Retoucher & Video Editor

Self Employed

Jan 2021 - Dec 2024 (3 years 11 months)

Delivered full visual identity for DokuFest 2022, reaching 10k+ attendees and increasing event visibility. Produced digital campaigns, editorial assets, and advanced photo retouching for beauty and fashion sectors.

Photo Retouching Color Grading Compositing Video Editing Motion Graphics Brand Identity Campaign Design Editorial Design Social Media Content

Graphic & Brand Designer

Minerva Sensorial Branding Agency

Sep 2023 - Mar 2024 (6 months)

Designed visual content and campaigns for luxury clients, aligning creative output with high-end brand positioning. Produced motion design assets and ad creatives contributing to +22% CTR increase in Meta campaigns.

Luxury Branding visual communication Motion Design Ad Creatives Meta Ads Social Media Content Creative Direction Photo Shoot Coordination Visual Research Competitive Benchmarking Editorial Design

Graphic Designer

Europass Teacher Academy

Nov 2022 - Jun 2023 (7 months)

Developed visual identity and design systems for educational programs and e-learning platforms. Produced digital and social media content to improve accessibility and engagement.

Visual Identity Design Systems E Learning Digital Content Social Media Accessibility Visual Consistency