
Daya Cavero
@dayacavero
I build brand identities, campaigns, and packaging across print and digital experiences.
What I'm looking for
I've led design departments at Veritas and Party Fiesta, shaping campaigns, packaging, visual identities, and online and offline creative assets.
At Party Fiesta, I directed the design team for 16 years, developing 360° commercial and seasonal campaigns while coordinating closely with Marketing and Product.
My work spans branding, product development, packaging, editorial design, digital retouching, and photomontage for beauty, consumer, and licensed products.
I'm also publishing bilingual colouring books through Amazon KDP and expanding my knowledge of AI for creative processes and digital marketing.
Experience
Work history, roles, and key accomplishments
Senior Graphic Designer
Veritas
Jan 2024 - Jan 2026 (2 years)
Led the design department, directing and organizing the creative team. Designed online and offline graphic pieces, supported brand packaging development, and coordinated with marketing and product teams.
Responsable de diseño
Party Fiesta
Jan 2008 - Jan 2024 (16 years)
Directed the design department, conceptualizing and developing 360-degree commercial campaigns. Oversaw visual identity, packaging design, and product development, coordinating with marketing and product teams while managing multiple projects with tight deadlines.
Retoque fotográfico
Belcorp
Jan 2006 - Jan 2007 (1 year)
Performed photo retouching for models and beauty products, including makeup, perfumes, and accessories. Created photomontages of products and models.
Especialista en retoque digital
Litholaser
Jan 2003 - Jan 2006 (3 years)
Edited and retouched product and model images. Worked with Belcorp group brands including L'Bel, Cyzone, and Ésika.
Diseñador
Editorial Navarrete
Jan 2002 - Jan 2003 (1 year)
Designed albums and gift wrapping paper. Developed licensed products for Disney, Warner, and Marvel, and designed children's books and storybooks.
Proyecto editorial independiente
Amazon KDP
Designed, illustrated, and published a collection of coloring books for teenagers and adults in Spanish and English.
Education
Degrees, certifications, and relevant coursework
Escuela Elisava
Diseño de packaging sostenible, Packaging Design
2022 -
Completed a course in sustainable packaging design at Escuela Elisava in 2022.
9 Zeros
Stop motion animation, Animation
2008 -
Completed a course in stop motion animation at 9 Zeros in 2008.
Escuela Museo de arte
Taller de escultura, Sculpture
2006 -
Completed a sculpture workshop at Escuela Museo de arte in 2006.
MAC&PC School
Master Retoque Digital, Digital Retouching
2005 -
Completed a Master in Digital Retouching at MAC&PC School in 2005.
San Ignacio de Loyola
Master Marketing, Marketing
2003 -
Completed a Master in Marketing at San Ignacio de Loyola in 2003.
Leo Burnett
Diseño Publicitario, Advertising Design
1999 -
Completed a program in Advertising Design at Leo Burnett in 1999.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
behance.net/dayacs0fadSocial media
Skills
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