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Birehan Anteneh

@birehananteneh

Message

AI/ML engineer building ML systems that improve ad revenue and forecasting accuracy.

Ethiopia

Message

What I'm looking for

I’m looking to build and deploy impactful AI/ML products—especially forecasting, personalization, and ad-tech systems—where I can own end-to-end ML from feature engineering to production delivery and measurable business outcomes.

I’m an AI/ML Engineer focused on shipping production-ready machine learning systems that move business metrics. Most recently, I built a data-driven AI floor-price prediction system for DSPs using LightGBM, delivering a 7% revenue increase.

I also built a client revenue-forecasting system that predicts daily revenue using scraped domain data, Google PageSpeed metrics, WHOIS information, historical performance data, and LLM-generated features—achieving 86%+ prediction accuracy.

Previously as a Machine Learning Engineer, I optimized campaign ROI with an automated pacing algorithm (16% KPI improvement), improved ad engagement with an LLM + historical-data creative scoring system (10% engagement lift; 5% lift in CTR and CPA), and reduced ideation time by 50% using an LLM-driven pipeline. Earlier, I led the launch of HakimHub—Ethiopia’s first AI-powered medical recommendation platform—where I fine-tuned a Llama 3-based chatbot with AI agents for personalized symptom assessments and follow-ups.

Experience

Work history, roles, and key accomplishments

Current

AI/ML Engineer

Current

The Cool Company

May 2025 - Present (1 year 2 months)

Built a data-driven AI floor-price prediction system using LightGBM to dynamically optimize ad pricing for DSPs, increasing revenue by 7%. Also built a client revenue-forecasting system using scraped domain data, Google PageSpeed metrics, WHOIS information, historical performance data, and LLM-generated features (86%+ accuracy).

Machine Learning LightGBM Revenue Forecasting LLM Data Scraping Feature Engineering Pricing Optimization

Machine Learning Engineer

Adludio

May 2024 - May 2025 (1 year)

Optimized campaign ROI by implementing an automated pacing algorithm using predictive modeling and real-time bid adjustments, improving KPIs by 16%. Improved ad performance by building LLM-based creative scoring and an inventory scoring system using DCN v2 and LTR algorithms, increasing engagement and conversions while improving profit margins.

predictive modeling Real Time Bidding LLM Inventory Scoring Optimization

AI Software Developer

Eskalate S.C.

Mar 2022 - Apr 2024 (2 years 1 month)

Led a cross-functional team to launch HakimHub, Ethiopia's first AI-powered medical recommendation platform, using Jira for project planning and coordination. Fine-tuned a Llama 3-based chatbot with AI agents for personalized symptom assessments and follow-ups, integrating a database tool to query doctors and hospitals.

Jira LLaMA AI Agents Chatbot Database Integration Symptom Assessment

Education

Degrees, certifications, and relevant coursework

Addis Ababa University

Bachelor of Science, Software Engineering (AI Stream)

Completed a BSc in Software Engineering (AI Stream) with coursework in OOP, database, software development, machine learning, NLP, and reinforcement learning.