Binoy John

Managed marketing plans, wrote and approved promotional copy, and conducted product testing and QA. Oversaw promotional video and photo shoots for social media, and designed product packaging to enhance the customer unboxing experience.

Conducted castings for multiple productions, scouting and contacting prospective talent as per scripts. Coordinated with clients on project requirements and timelines, ensuring cast preparedness and punctuality for shoots.

Provided day-to-day assistance on over 60 television commercials and photoshoots, managing set, location, and production office duties. Edited a variety of videos including TVCs, corporate videos, and project videos, handling subtitling, color correction, and mock-up creation.

Demonstrated and provided information on BlackBerry mobile products, identifying customer needs and providing first-line service support. Managed daily stocktaking, completed sales reports, and set up promotional stands.

Directed, shot, and edited diverse projects including events, social media content, interviews, and product showcases. Spearheaded the introduction of Generative AI tools like ChatGPT and Midjourney for creative conceptualization and project execution, notably for the Dubai Expo AI film fest.

Grade: Certificate of Excellence – Best Creative Work

Activities and societies: Awarded “Certificate of Excellence – Best Creative Work” for Copywriting and Ad Design Major Project

Completed a comprehensive program in media studies, focusing on various aspects of media production and communication. Awarded a "Certificate of Excellence – Best Creative Work" for outstanding achievements in copywriting and advertisement design during the major project.

Successfully completed 12th grade studies, earning a certification from the NIOS Board. This foundational education provided a broad understanding across various subjects.