At Ispier Tech Pvt. Ltd., I built and standardized a segmented B2B prospect database in Excel across US and UK markets, reducing lead-research time by 60%. I also analyzed prospect attributes to identify data-quality and targeting gaps.
At Whimsical Exhibits, I analyzed campaign and CRM data, contributing to a qualified pipeline of 50+ leads per month. I standardized marketing data and compared campaign engagement with CRM outcomes to inform campaign-resourcing decisions.
At Rankfast, I analyzed 400–500 accounts per month using a six-stage prospecting funnel and historical conversion data. I also used SEMrush and Ahrefs keyword data to identify high-intent search opportunities and classify prospects for ABM targeting.
I independently built Power BI dashboards for credit card, transaction, financial performance and working capital analysis. Across the dashboards, I used Power Query, DAX and relational data modeling to report on transaction and revenue data.
