At Gushwork, I lead editorial and creative direction for 15+ startup and SaaS accounts, including Zoho, Alaan, and Ema.ai. I use weekly performance data to redirect topics, formats, and tone, helping grow flagship programs to 1M+ monthly impressions and 2,000+ weekly organic clicks.
I built AI-assisted creative workflows that reduced production time by roughly 70% while preserving editorial quality, and I built, hired, trained, and coached a 25-person writing team across concurrent client accounts.
I also solve content systems problems directly: from resolving Ideas2IT's technical-depth escalation within a week to building Inventive's QA scoring system and co-designing Zoho's content brief framework.
Beyond client work, I write UX and design content, including a PlayStation sign-up experience case study published on Bootcamp, and host and produce the independent podcast “Found You.”
