Archit Ayan

At Gushwork, I direct AI-driven SEO and GEO strategy across 15+ client accounts in fintech, AI, edtech, healthtech, pharma, and industrial manufacturing. I build the playbooks and editorial standards that help content earn visibility across Google AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini.

I re-architected content escalations into a four-to-five-step playbook, reducing average resolution time from roughly two weeks to about three days. I’ve resolved 40+ account escalations by auditing failures, rebuilding content strategy and editorial systems, and handing stable processes back to in-house writer teams.

I’ve also built company-wide prompt libraries, AI-assisted content workflows, and training programs for a 100+ writer and editor team. My work turns individual editorial judgment into practical standards for prompting, outline construction, SERP analysis, brand voice, and E-E-A-T compliance.

Previously, I managed 11 client accounts end to end and helped sustain 7+ month average retention against a roughly three-month agency norm. At GetMyUni, I led an SEO overhaul across 16 exam categories, creating and optimizing 150+ pages that drove a 147% year-over-year traffic increase within a month.