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bhagya tulika

@bhagyatulika

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Aspiring marketing professional with a focus on data-driven growth.

India

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What I'm looking for

I am looking for a role that fosters creativity and allows for professional growth in a collaborative environment.

I am a passionate marketing professional with a strong foundation in product growth and data analysis. My recent internship at StayVista allowed me to optimize acquisition campaigns and analyze key metrics such as CAC and LTV, which significantly enhanced user engagement. I thrive on using research and data-driven insights to improve user journeys and identify growth opportunities, ensuring that products resonate with target audiences.

Previously, I worked as an HR Intern at the India International Institution for SDGs and Public Policy Research, where I led onboarding processes for over 100 interns, streamlining operations and enhancing team satisfaction. My academic background in Public Administration and Commerce has equipped me with the skills necessary to navigate complex organizational environments, and I am eager to leverage my expertise in a dynamic marketing role.

Experience

Work history, roles, and key accomplishments

Product Growth & Marketing Intern

StayVista India

Dec 2024 - Mar 2025 (3 months)

Optimized acquisition campaigns and analyzed key metrics such as CAC, LTV, and retention. Developed marketing materials to target specific audiences and increase engagement, enhancing user journeys through research and data-driven insights.

User Journey Mapping Data Analysis Competitor Analysis User Research Product Market Fit

HR Intern

India International Institution for SDGs and Public Policy R

Jun 2024 - Aug 2024 (2 months)

Led onboarding processes for over 100 interns, reducing onboarding time by 20%. Developed and implemented HR workflows and processes, enhancing operational efficiency and contributing to web development strategies.

Onboarding Workflows Employee Queries Web Strategy Academic Output

Fundraising Volunteer

Muskurahat Foundation

Apr 2024 - May 2024 (1 month)

Raised awareness and funds for underprivileged children through innovative campaigns. Utilized community engagement, outreach, and public policy application to achieve fundraising goals.

Fundraising Community Engagement Policy Application Campaign Management Outreach Awareness Campaigns Event Coordination Social Impact

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University

Master in Public Administration, Public Administration

Pursued a Master's degree focusing on public administration principles and practices. Gained expertise in governance, policy analysis, and public sector management.

Delhi University

Bachelor in Commerce, Commerce

Completed a Bachelor's degree in Commerce, acquiring foundational knowledge in business, finance, and economics. Developed analytical and problem-solving skills relevant to the commercial sector.