Benoît Khayat

Leading noknok's evolution from a four-product ecosystem focused on grocery q-commerce to an 11-product multi-service ecosystem, aligning the core rebuild and new service verticals behind a shared strategy and phased roadmap toward a broader Super-App proposition. Completed a one-year current-state assessment spanning 40+ customer and operator journeys, 300+ screens, 150+ features and 15+ external

Created and commercialised two strategy board games, using 50+ player and expert interviews plus iterative playtesting; secured regional publishing and generated more than US$200K in sales.

Co-founded a reward-based creator platform for MENA and owned product strategy from problem definition through prototype, partner model and delivery roadmap. Conducted 100+ creator interviews and evaluated 200+ early-stage projects, converting qualitative insight into customer needs, end-to-end journeys and prioritised product requirements.

Advised retail, properties and entertainment business units on customer-facing innovation, assessing current-state journeys, technology options, operational feasibility and strategic value. Led product definition for Majid Al Futtaim's flagship Super-App pilot and the in-house AI voice assistant integrated into it, translating the proposition into end-to-end journeys, requirements, a business case

Certificate Programme in Political Science with a focus on Middle East and North Africa economics and politics.

Grade: 3.8/4.0

Activities and societies: Dean's Honour List; Academic scholarship

Bachelor of Business Administration with a GPA of 3.8/4.0, Dean's Honour List, and academic scholarship.