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beatrice waitheraBW
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beatrice waithera

@beatricewaithera

Customer retention specialist at Multichoice Kenya Limited who helped deliver the award-winning Pay Via Link solution and reduced churn by 5% quarterly.

Kenya
Message

At Multichoice Kenya Limited, I worked in customer value management and retention, recovering churned subscribers through targeted win-back campaigns and tailored offers. I used predictive analytics to reduce customer attrition by 5% per quarter.

As Growth Specialist, Customer Value Management (Acting Streaming CVM Manager), I led a team of 60 call-centre agents and improved retention performance by 12% through early-warning signals and timely actions. I also streamlined CRM workflows, saving about 7 hours a week.

I helped deliver Pay Via Link, a payment-link solution that helped customers pay on time and stay active. It received the 2024 Innovation Award and recovered $102k in revenue.

Earlier at Multichoice Kenya Limited, I resolved customer complaints, supported onboarding of 1,000+ customers, and managed billing and CRM records for premium accounts. I’ve also worked across call-centre, activations, back-office, and social-media support.

Experience

Work history, roles, and key accomplishments

ML

Customer Service Representative

Multichoice Kenya Limited

Aug 2011 - Dec 2018 (7 years 4 months)

Supported customers across call centre, activations desk, back office, and social media, handling 100+ requests daily. Resolved queries on first call, reducing escalations by 80%.

Education

Degrees, certifications, and relevant coursework

Udemy logoUD

Udemy

Customer Success: How to Reduce Churn and Increase Retention, Customer Success

Completed Customer Success: How to Reduce Churn and Increase Retention in December 2025.

LL

LinkedIn Learning

Business Analytics Foundations: Predictive, Prescriptive and Experimental, Business Analytics

Completed Business Analytics Foundations: Predictive, Prescriptive and Experimental in December 2025.

Udemy logoUD

Udemy

Communicating with Empathy, Communication

Completed Communicating with Empathy in December 2025.

IA

Internal Corporate Academy

Data Governance and Privacy, Data Governance

Completed Data Governance and Privacy in January 2024.

University of Nairobi logoUN

University of Nairobi

Bachelor of Commerce, Marketing

Grade: Second Class Honours, Upper Division

Bachelor of Commerce in Marketing with Second Class Honours, Upper Division.

IA

Internal Corporate Academy

Digital Transformation, Digital Transformation

Completed Digital Transformation in May 2023.

Tech stack

Software and tools used professionally

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