Staff / Principal Product Designer and UX Design Leader with 20+ years of experience designing digital products, enterprise SaaS platforms and complex B2B experiences. I combine strategic UX thinking with hands-on product design execution across the complete design lifecycle — discovery, research, information architecture, interaction design, prototyping, usability testing, design systems and delivery.
My recent work includes AI-powered enterprise products, observability platforms, product ecosystems and scalable design systems, including work on Rakuten SixthSense and TAP. I have experience simplifying complex workflows, creating intuitive experiences and partnering closely with product, engineering and business teams to take products from ambiguity to production.
I am particularly strong in UX strategy, product thinking, complex enterprise workflows, AI product experiences, design systems, Figma and cross-functional collaboration. I also mentor designers and contribute to design direction while remaining deeply hands-on with the craft.
Open to Staff Product Designer, Principal Product Designer, Senior/Lead Product Designer, UX Lead and hands-on Product Design leadership opportunities across India and remote/global teams.
Bala Murugan
@baladeziner
Staff / Principal Product Designer | UX Strategy & Product Design | AI, Enterprise SaaS & Design Systems | 20+ Years
IndiaExperience
Work history, roles, and key accomplishments
Owned end-to-end product design for Rakuten SixthSense, an AI-powered B2B observability platform, and built a shared design system adopted across multiple enterprise products. Partnered with product, engineering, and senior leadership to influence roadmap decisions and deliver customer-focused outcomes.
Lead Product Designer
Born Group
Jan 2018 - Dec 2020 (2 years 11 months)
Led UX strategy and product design for global e-commerce programs, including Unilever experiences across multiple international markets. Partnered with product, engineering, and business teams to deliver responsive, scalable commerce experiences and reusable design patterns.
Product Design Consultant
Independent Product Design Consultant
Jan 2017 - Dec 2018 (1 year 11 months)
Partnered with startups on product vision, MVP definition, UX strategy, and scalable design foundations.
Led product discovery, UX strategy, and end-to-end design delivery for enterprise clients including Jet Airways and MTV. Facilitated Design Thinking workshops and created reusable design frameworks and research-informed interaction patterns.
Art Director / Creative Lead / Senior Visualizer / Visualizer
Interakt Digital Solutions, RR Donnelley, Sreshta Communicat
Built a foundation in visual communication, branding, creative direction, and digital experience design through roles at multiple creative agencies.
Education
Degrees, certifications, and relevant coursework
Bala hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
behance.net/baladezinerSalary expectations
Social media
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