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Babafunso Jegede

@babafunsojegede

Message

I turn banking customer data into behavioral insights that improve targeting, retention, and digital adoption.

Nigeria

Message

What I'm looking for

I'm looking to use customer analytics, business intelligence, predictive modeling, and experimentation to improve acquisition, retention, product adoption, and long-term customer value.

At Wema Bank, I build customer intelligence frameworks from transactional, demographic, and digital engagement data to uncover behavioral drivers and support growth, retention, and digital adoption.

I use SQL, Python, Power BI, segmentation, predictive modeling, and experimentation to improve campaign precision. My customer behavior models improved targeting precision by 9%, while my dashboards increased stakeholder adoption of data-driven decisions by 25%.

Previously, I delivered churn analysis, segmentation, automated reporting, and client training at UrBizEdge, helping clients improve retention by at least 20% and operational efficiency by 25%.

Experience

Work history, roles, and key accomplishments

Current

Customer Behavior Insights Analyst

Current

Wema Bank

Dec 2025 - Present (9 months)

Developed customer intelligence frameworks and predictive models to uncover behavioral drivers, support targeted growth, retention, and digital adoption strategies, and improve campaign precision through advanced analytics and A/B testing.

SQL Power BI Python Customer Segmentation predictive modeling A B Testing Behavioral Analytics Data Cleaning Data Wrangling Statistical Analysis Customer Journey Mapping Churn Prediction KPI Tracking Forecasting Report Writing Stakeholder Management

Data & BI Analyst / Junior Consultant

UrBizEdge Ltd.

Sep 2025 - Dec 2025 (3 months)

Executed data-driven projects for clients, including churn analysis and segmentation, improving retention by at least 20%. Facilitated technical training and automated client reports, increasing operational efficiency by 25%.

SQL Power BI Python Data Analysis Customer Segmentation Churn Analysis Report Automation Training Data Visualization Excel

Data and Business Insight Analyst

Wema Bank Plc.

Feb 2025 - May 2025 (3 months)

Designed and managed interactive Power BI dashboards to uncover customer insights and churn patterns, boosting stakeholder adoption of data-driven decisions by 25%. Led customer segmentation projects and accelerated decision-making through advanced SQL-driven data processing.

Power BI SQL Data Visualization Customer Segmentation Data Analysis Dashboard Design Process Improvement Stakeholder Management

Data Analyst (Operations and Reconciliation)

IPI Powertech Limited

Feb 2024 - Jan 2025 (11 months)

Reconciled and validated delivery records using analytical Excel reports, cutting reconciliation time by 20% and improving operational cost-efficiency. Ensured accurate reconciliation of manual records and resolved discrepancies through collaboration with internal teams and vendors.

Excel Data Reconciliation Data Validation Data Analysis Reporting Problem Solving Attention To Detail