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Ayesha Fatima

@ayeshafatima6

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I turn retail and e-commerce data into actionable Power BI and Excel insights.

Pakistan

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What I'm looking for

I'm looking to add value to a remote data team by cleaning and analyzing data, building clear dashboards, and turning business metrics into actionable insights.

I've built end-to-end retail and e-commerce analytics projects that turn raw data into business insights. Using Excel, SQL, and Power BI, I clean datasets, model data, and create interactive reports for decision-making.

In an Amazon product review analysis, I evaluated more than 10,000 reviews to surface customer sentiment, seasonal purchasing behavior, product ratings, and underperforming categories. I also built sales and profit dashboards with DAX measures, star schemas, KPI cards, slicers, and trend analysis.

Alongside my analytics portfolio, I work as a freelance private tutor, adapting lessons to student needs and communicating progress clearly with parents. I'm ready to bring structured analysis, data storytelling, and user-friendly reporting to a remote data team.

Experience

Work history, roles, and key accomplishments

Current

Private Tutor

Current

Freelance

Jan 2022 - Present (4 years 9 months)

Provided personalized tutoring to primary and secondary students, reviewed homework and practice tests to identify learning gaps, and communicated progress to parents. Managed own schedule and lesson preparation.

Teaching Lesson Planning Time Management

Mid Level Data Analyst

Ramaah

Mar 2025 - Jul 2026 (1 year 4 months)

I was Data Analyst for Ramaah, it is a Fragrance E-Commerce Brand. We use to analyze the data related to sales, best selers and make strategies related to there marketing.

Education

Degrees, certifications, and relevant coursework

International Islamic University Islamabad

Bachelor of Business Administration, Business Administration and Information Technology Management

Bachelor's degree in Business Administration and Information Technology Management from International Islamic University Islamabad, completed in 2022.