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Aviral YadavAY
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Aviral Yadav

@aviralyadav

Senior Product Designer crafting data-heavy B2B experiences that drive revenue, adoption, and clarity.

India
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What I'm looking for

I’m looking to design complex, data-heavy B2B products end-to-end—shaping roadmap and systems, collaborating cross-functionally, and building scalable design culture while shipping measurable improvements in revenue, usability, and AI-powered experiences.

I’m a Senior Product Designer with 7+ years of experience across B2B SaaS, B2G, and e-commerce. I specialize in designing complex, data-heavy systems that are actually easy to use—backed by measurable business outcomes.

At Aurigo Software Technologies, I led end-to-end design for capital planning software and AI-powered analytics, shipping flagship launches (Lumina and Primus Plan) and deploying an AI roadmap across 1,500+ enterprise customers managing $300B+ in capital programs. I also simplified complex workflows through a system overhaul, and drove improvements tied to $3.3M in retained revenue and a 112% increase in upsells.

I’m equally strong in zero-to-one and process building. In low-maturity environments, I established design culture, systems, and structured ways of working—mentoring and leading a team of 3 designers while partnering closely with stakeholders through workshops and critique.

Before that, I worked as an independent design consultant for global NGOs and UN-backed campaigns (including UNICEF, OXFAM, and UN Foundation), creating visual communication systems and illustration assets. Earlier roles included end-to-end UX for returns and exchange platforms, designing core differentiators like an exchange recommendation engine and automation workflows that saved teams time and reduced operational load.

Experience

Work history, roles, and key accomplishments

AT

Senior Product Designer

Aurigo Software Technologies

Aug 2024 - Mar 2026 (1 year 7 months)

Led product design for Lumina and Primus Plan, deploying an AI roadmap across 1,500+ enterprise customers managing $300B+ in capital programs. Reduced design debt through a platform workflow overhaul and earned the Exceptional Performance Award; mentored a team of 3 designers and improved design maturity in a low-design environment.

WS

Independent Design Consultant

We Are Stories

Oct 2023 - Aug 2024 (10 months)

Created illustration and visual communication assets for global NGO and UN-backed campaigns, supporting clients including UNICEF, Oxfam, UN Foundation, FRIDA, Womankind Worldwide, and the Climate Justice Coalition. Designed visual systems for annual reports, advocacy toolkits, and policy guides across South Asia, West Africa, and Europe.

RS

Product Designer

Return Rabbit & SupplyAI

Jul 2019 - Jul 2023 (4 years)

Owned end-to-end UX across product, brand, and marketing, leading a platform-wide redesign that simplified returns and exchange workflows and contributed to $3.3M in retained revenue plus a 112% increase in upsells for Honeylove. Designed the exchange recommendation engine (REX) and exchange UX to double exchange rate in under 2 months and cut return rates by 50%, built a modular design system for

Education

Degrees, certifications, and relevant coursework

CalArts via Coursera logoCC

CalArts via Coursera

UI/UX Design Specialisation, UI/UX Design

2019 - 2019

Grade: 93.33%

Activities and societies: User Interface Design, Visual Element Design, Communication Design, User Experience Design

Completed a UI/UX Design specialization through CalArts via Coursera.

JSS Academy of Technical Education logoJE

JSS Academy of Technical Education

Bachelor of Technology, Computer Science & Engineering

2012 - 2016

Completed a Bachelor of Technology in Computer Science & Engineering at JSS Academy of Technical Education (AKTU), Noida.

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