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Aurora Balliett

@auroraballiett

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I create social media content, strengthen brand identities, and build engaged communities through marketing.

United States

Message

What I'm looking for

I'm looking for an opportunity to create social content, strengthen brands, and help build engaged communities while continuing to grow in advertising, digital marketing, and public relations.

I've created and managed social media content for UW-Whitewater's Communication Department, combining content design with alumni and faculty research to spotlight their work.

As Vice President of the Whitewater Advertising Association, I coordinated weekly meetings and a professional guest speaker series while leading recruitment through social media and on-campus outreach.

I've managed Instagram and TikTok for Omega Pi Lambda Sorority, creating videos and flyers with CapCut and Canva. I also collaborated with AMA's Belonging Division to redesign brand identities for Whitewater businesses and help promote their services.

Experience

Work history, roles, and key accomplishments

Apparel Associate & Frontend Cashier

Walmart

Jun 2021 - Apr 2026 (4 years 10 months)

Processed hundreds of daily transactions in a fast-paced environment. Resolved customer concerns and payment issues, provided information on policies and promotions, and managed fitting room traffic and styling advice.

Customer Service Cash Handling Visual Merchandising Inventory Management

Belonging Division Member

American Marketing Association (AMA)

Jan 2025 - Dec 2025 (11 months)

Collaborated with the team to create a sense of belonging within the organization and on campus. Redesigned brand identities for diverse businesses in the Whitewater community.

Brand Identity Collaboration Marketing

Public Relations Chair

Omega Pi Lambda Sorority, Inc.

Apr 2023 - Dec 2025 (2 years 8 months)

Managed social media accounts on Instagram and TikTok, designing content such as videos and flyers. Co-founded the sorority with 8 other students to create a safe environment for Latinas and individuals of varying identities.

Social Media Management Content Design Capcut Canva Event Planning

Social Media Marketing Intern

UW-Whitewater Communication Department

Sep 2024 - Dec 2024 (3 months)

Created, designed, and managed social media content for the Communication Department's accounts. Completed market research by contacting alumni and faculty to showcase their success and work.

Social Media Management Content Creation Market Research

Vice President

Whitewater Advertising Association (WAA)

Sep 2024 - Dec 2024 (3 months)

Managed club operations by coordinating weekly meetings and a professional guest speaker series. Led recruitment through social media management and on-campus tabling, increasing club visibility and member engagement.

Leadership Event Coordination Social Media Management Recruitment

Tech Crew

University of Wisconsin Whitewater University Center

Nov 2023 - Oct 2024 (11 months)

Operated AV equipment and event technology for live productions. Resolved technical issues in fast-paced, high-pressure environments and assisted in communication and teamwork to ensure seamless events.

AV Equipment Event Technology Problem Solving Teamwork

Education

Degrees, certifications, and relevant coursework

University of Wisconsin-Whitewater

Bachelor of Arts, Journalism

Pursuing a Bachelor of Arts in Journalism with an Advertising Emphasis, and a minor in Digital Marketing and Artificial Intelligence. Expected graduation in May 2026.