Ahmed Rehman

Conducted UX research and user interviews to identify usability issues and shape priorities for an existing DeFi DApp. Led a full DApp redesign with a scalable design system, contributing to 20% user growth and 80% higher trading volume (averaging $100K daily) while shipping AI assistant, limit orders, portfolio tracking, perpetuals, and wallet integrations.

Owned end-to-end product design as the sole designer for a B2B LLM evaluation platform, covering UX flows, UI design, research, prototyping, usability testing, and developer handoff. Improved onboarding completion by 32% and increased user retention by 78% while making advanced AI workflows more accessible for prompt engineers.

Led multiple UX projects using varied research methodologies, guiding solutions toward functional, reliable, and usable experiences. Reduced user frustration by 40% and improved overall UX by 22% through usability testing, while coordinating and negotiating ideas with stakeholders.

Generated UI/UX and branding concepts to improve user experience for clients and product teams. Redesigned Euler.finance to increase user satisfaction by 60% and reduce user error rates by 20%, and created marketing materials that drove 20% user acquisition growth.

Delivered brand identity and marketing collateral across multiple client projects with a focus on impactful visual design. Completed 2 brand identity projects achieving 95% client satisfaction and designed website experiences that increased user engagement and conversions by 15%, incorporating motion design and video editing into deliverables.

Managed client relationships and print design requests in a remote environment while improving production workflows. Increased job completion efficiency by 15% via optimized file preparation and improved turnaround time by streamlining communication with clients and the printing team.

Developed design expertise across UI, logo, motion, and print through mentorship and hands-on work. Applied design trends and quickly adapted to new tools and technologies to produce visually effective deliverables.

Activities and societies: Minor in Human-Computer Interaction (HCI).

Bachelor of Science in Computer Science at Bahria University starting May 2014, with a minor in Human-Computer Interaction.