Open to opportunities

Athira Devadas

@athiradevadas

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Brand content strategist specializing in digital marketing and engagement strategies.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, with opportunities for growth in digital marketing and content strategy.

I am a brand content developer and strategist with a strong foundation in content and copywriting. My career has evolved into a comprehensive understanding of digital marketing, where I excel in scripting, SEO, email marketing, and more. I am passionate about crafting strategic content that not only strengthens brand identity but also drives meaningful engagement.

Currently, as a Senior Social Media Marketing Specialist and Content Developer at HTIC Global, I have successfully transformed social media strategies, achieving over 14 million reach within a year. My experience includes managing cross-functional teams and developing content for various leading brands. I take pride in my ability to create targeted mail campaigns that generate impressive leads, many of which have been successfully converted.

Experience

Work history, roles, and key accomplishments

Current

Sr Social Media Marketing Specialist & Content Developer

Current

HTIC Global

Mar 2022 - Present (3 years 4 months)

Transformed social media strategies, achieving over 14M+ reach within a year. Maintained brand identity for leading brands including houseoftours.com, GFA, Crossroads Insurance Brokers, HTIC Global, policyhouse.com, Magicarpet, and Desert Elites.

Social Media Marketing Content Development Brand Identity Team Management Data Mining Email Marketing Lead Generation

SEO Analyst, Content Writer

Techfrair

May 2021 - Mar 2022 (10 months)

Worked with renowned clients including Samsonite, INC Solutions, Dasman Diabetes Institute, and SPC Free Zone Sharjah. Conducted organic traffic and backlink analysis to optimize keyword targeting and authored SEO-focused blogs.

SEO Analysis Content Writing Keyword Targeting Backlinks Client Management Digital Marketing

Copywriter, Digital Marketing Specialist

ArtLumen

Aug 2020 - May 2021 (9 months)

Managed social media content and ad copy creation for training, e-commerce, and US-based restaurant projects. Utilized SEO, PPC, and social media campaigns, crafting Meta Titles, Descriptions, and Keywords.

Copywriting Digital Marketing SEO PPC Keyword Research Off Page SEO Content Development

SEO Specialist, Content Writer

Digital Mesh

Feb 2020 - May 2020 (3 months)

Managed marketplaces like Walmart.com, Overstock.com, and Google Marketplace, conducting analysis and reporting to identify and fix errors. Created and published content for in-house marketing and executed digital marketing initiatives for promotions.

SEO Specialist Content Writer Marketplace Management Data Analysis Error Resolution Content Publishing Reporting

Content Writer, Digital Marketing Executive

ArtLumen

Dec 2018 - Feb 2020 (1 year 2 months)

Specialized in content writing, including blog posts, ad copies, and social media content, for Training, E-Commerce, and Resort projects. Achieved first-page rankings for 30 keywords on a US-based E-Commerce website and contributed to engaging content for blogs, forums, and websites.

Content Writing Blog Ad Copies SEO Keyword Ranking Forums Content Digital Marketing

Education

Degrees, certifications, and relevant coursework

S N College, Alathur, Calicut University

MA English, English

Grade: 69%

Completed a Master of Arts in English, focusing on advanced literary studies and critical analysis. Achieved a strong academic performance with a final grade of 69%.

Govt Victoria College, Palakkad, Calicut University

BA English, English

Grade: 78%

Pursued a Bachelor of Arts in English, gaining foundational knowledge in literature, language, and communication. Demonstrated consistent academic excellence, graduating with a grade of 78%.

Govt Moyan Model Girls HSS

Plus Two, General Studies

Grade: 87%

Completed Plus Two education under the Kerala State Board, focusing on a broad curriculum. Achieved a commendable academic result with a grade of 87%.