Open to opportunities

Midhat fatima

@midhatfatima

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I am a creative content writer specializing in brand storytelling and SEO.

India

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What I'm looking for

I'm seeking a mid-level content role where I can lead content strategy, craft brand narratives, optimise for SEO, collaborate across teams, and grow in digital marketing and storytelling.

I am a creative and strategy-driven content professional with 4+ years of experience in content and copywriting, brand storytelling, and digital strategy. I build persuasive copy and narratives that align creative expression with measurable brand goals.

At 360 DigiTech, NextUpgrad Web Solution, and Mettle Kettle, I developed content strategies, editorial calendars, and high-engagement social and video content; I collaborated closely with marketing, design, and SEO teams to optimise content, increase web traffic, and direct creative production.

I hold a Master of English Literature and conducted research on postcolonialism and ethnicity, which strengthens my storytelling and analytical approach. I work with CMS platforms, SEO and analytics tools, and guide basic visual and video production to ensure cohesive brand storytelling.

Experience

Work history, roles, and key accomplishments

Current

Creative Content Writer

Current

Mettle Kettle

Mar 2025 - Present (6 months)

Produced scripts and short-form video content for YouTube and Instagram, managed content calendars, and directed creative production to boost brand visibility and social engagement.

Content Strategy Social Media Canva Shot Listing Instagram YouTube

Content Writer

NextUpgrad Web Solution

May 2023 - Feb 2025 (1 year 9 months)

Wrote and proofread blogs and corporate website content for international clients, coordinated with technical, marketing, and SEO teams to improve organic visibility and maintain cohesive brand messaging.

Copywriting SEO Content Editing SEMrush Ahrefs Google Keyword Planner CMS Content Research

Content Writer

360 DigiTech

Aug 2021 - Apr 2023 (1 year 8 months)

Developed and executed content strategy aligned with marketing targets, optimised content for SEO, and managed distribution across web and social channels to increase site traffic and engagement.

Content Strategy Copywriting SEO WordPress Google Analytics CMS Social Media Management SEMrush

Education

Degrees, certifications, and relevant coursework

University of Lucknow

Master of English Literature, English Literature

2019 - 2021

Activities and societies: 2nd prize in PowerPoint presentation competition, Navyug PG College (2020); Volunteer at Nihar Pathshala Funshala since 2019.

Completed Master of English Literature at the University of Lucknow from 2019 to 2021, focusing on postcolonialism and ethnicity issues; dissertation titled 'Ethnicity Issues in Khaled Hosseini's The Kite Runner'.