Aswathi K V
@aswathikv
Senior Data Analyst automating ETL and BI to turn complex data into executive-ready decisions.
IndiaWhat I'm looking for
I’m a Senior Data Analyst with 6.5 years of experience building data pipelines, ETL/ELT engineering, and business intelligence across media analytics and AdTech. I focus on reliable automation and clear storytelling—so leaders can act confidently on complex data.
At Nielsen Media, I lead data pipeline development and ETL automation for the US media market. I eliminated 2–3 days of manual data preparation per reporting cycle by engineering Python-based ETL preprocessing, and I achieved 100% automation of NPower API ingestion for live dashboards.
Previously at MiQ Digital, I managed end-to-end campaign analytics and BI dashboard development for Indian retail clients. I reduced manual analyst effort by 98% using Python automation workflows, built Looker dashboards integrated with DV360 and Google Ads, and delivered measurable insights through A/B testing.
Earlier, I built automated ETL pipelines and Power BI reporting for market intelligence and competitive analysis, and I delivered NLP-based sentiment analysis to support brand strategy. I’m now seeking Senior Data Analyst or Business Analyst roles in India where I can combine Python/PySpark engineering with BI and KPI frameworks to drive data-driven business outcomes.
Experience
Work history, roles, and key accomplishments
Senior Data Analyst
Nielsen Media
Jun 2024 - Present (1 year 10 months)
Led Python ETL automation and business intelligence reporting for the US media market, eliminating 2–3 days of manual preparation per cycle and saving 500+ analyst-hours annually. Automated NPower API ingestion into MDL tables for live TIBCO Spotfire dashboards and implemented real-time anomaly detection for C-level leadership.
Senior Data Analyst
MiQ Digital
Sep 2022 - Jun 2024 (1 year 9 months)
Managed end-to-end campaign analytics and BI dashboard development for Indian retail clients, reducing manual analyst effort by 98% via Python automation across data pipelines. Built Looker dashboards integrated with DV360 and Google Ads and delivered A/B testing that improved cost-per-acquisition (CPA) and ROAS.
Data Analyst
Turbolabs Technologies Pvt. Ltd.
Mar 2021 - Sep 2022 (1 year 6 months)
Built automated ETL pipelines and Power BI dashboards for market intelligence and competitive analysis, cutting manual reporting effort by 60%+. Performed NLTK-based sentiment analysis on customer feedback to generate standardized metrics informing brand strategy.
NLP Developer
Accubits Technologies
Jun 2018 - Jul 2019 (1 year 1 month)
Designed and deployed NLP models for text classification, sentiment analysis, named entity recognition, and topic modeling. Automated competitive web data extraction using BeautifulSoup and Requests (reducing manual research time by 70%+) and built an HR chatbot plus PyTesseract OCR API for business card extraction.
Education
Degrees, certifications, and relevant coursework
Great Lakes Institute of Management
PG Diploma in Data Science & Engineering, Data Science & Engineering
2019 - 2020
Completed a PG Diploma in Data Science & Engineering, building applied data science and engineering foundations.
Central University of Tamil Nadu
Integrated MSc in Mathematics, Mathematics
2013 - 2018
Completed an Integrated MSc in Mathematics, covering advanced mathematical foundations over the program duration.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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