Open to opportunities

Asma User

@asmauser2

Message

I turn consumer data into decision-ready insights and research strategy.

India

Message

What I'm looking for

I’m looking for remote, client-facing insights and research roles where I can turn consumer and user data into clear strategic recommendations, collaborate across teams, and apply rigorous quantitative and qualitative research methods.

I’ve designed and delivered 8+ end-to-end consumer behaviour research projects, translating data on trust, purchase behaviour, and decision-making into clear, decision-ready insights reports.

I use PLS-SEM, regression, SPSS, NVivo, Meta Essentials, Excel, and data visualization to communicate findings for non-technical audiences. I also teach and supervise MBA/BBA research projects at Veer Bahadur Singh Purvanchal University while maintaining an active publication and peer-review pipeline.

Experience

Work history, roles, and key accomplishments

Current

Assistant Professor

Current

Veer Bahadur Singh Purvanchal University

Mar 2026 - Present (6 months)

Teach and supervise MBA/BBA students' research projects, including guiding data-driven use of Generative AI/LLMs in research analysis. Maintain an active publication and peer-review pipeline while transitioning research focus toward industry-relevant, insights-driven applications.

Teaching Generative AI LLM Data Analysis Research Design Publications Peer Review

Education

Degrees, certifications, and relevant coursework

Banaras Hindu University

Doctor of Philosophy, Marketing/Consumer Behaviour

2020 - 2024

Doctoral research in consumer behaviour, focusing on consumer trust, purchase behaviour, and organizational decision-making. Completed 8+ end-to-end research projects and published 8 peer-reviewed insights reports.