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Asif Al HyeAH
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Asif Al Hye

@asifalhye

Product Lead, Pricing ML at WAYFAIR who delivered $193M in incremental revenue with a machine-learning pricing model.

United Kingdom
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At WAYFAIR, I built a machine-learning pricing model from 0 to 1 that delivered per-product demand sensitivity. Its A/B-tested rollout across WAYFAIR US generated +2.3% incremental revenue (+$193M) and +1.6% gross profit (+$39M).

I also shipped an LLM-based anomaly detection model that flagged erroneous supplier pricing before submission, cutting manual review load 60% while keeping false positives under 10%. A Gen-AI competitor price-matching system launched across four markets, pairing Google Lens image matching with LLM verification.

At UBER, I launched PandaPay across four SEA markets, reducing cash-on-delivery by 27%. I also developed a reorder probability engine that contributed to 16% incremental reactivations and audience segmentation that boosted in-app display ad CTR by 36%.

At INTELLIGENT MACHINES, I worked on AI products including a deep-learning image recognition pipeline and an ML-based credit scoring model. Earlier at GRAMEENPHONE, I led the build of a unified customer data platform that cut campaign audience-build time from three days to one hour.

Experience

Work history, roles, and key accomplishments

Adobe logoAD

Product Manager MBA Intern

Jun 2024 - Sep 2024 (3 months)

Established KPIs for LLM-based web layout generation tool and designed A/B test plan comparing AI-generated layouts with human designs. Led cross-functional squad in 3 sprints to deploy AI layout generator maintaining 96% design parity.

Education

Degrees, certifications, and relevant coursework

Kellogg School of Management logoKM

Kellogg School of Management

Master of Business Administration, Business Administration

2023 - 2025

Master of Business Administration from Kellogg School of Management, Northwestern University, from 2023 to 2025.

Purdue University logoPU

Purdue University

Master of Science, Economics

2016 - 2018

Master of Science in Economics from Purdue University, from 2016 to 2018.

Bangladesh University of Engineering and Technology logoBT

Bangladesh University of Engineering and Technology

Bachelor of Science, Electrical Engineering

2009 - 2014

Bachelor of Science in Electrical Engineering from Bangladesh University of Engineering and Technology, from 2009 to 2014.

Microsoft logoMI

Microsoft

Azure Database Administrator Associate, Azure

Certified as Azure Database Administrator Associate and Azure AI Engineer Associate.

Microsoft logoMI

Microsoft

Azure AI Engineer Associate, Azure

Certified as Azure AI Engineer Associate.

Tech stack

Software and tools used professionally

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