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Ashwini Budhey

@ashwinibudhey

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Strategic Digital Marketing Manager with 8 years of experience.

India

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to business growth.

I am a strategic Digital Marketing Manager with 8 years of experience in digital marketing and IT sales. My expertise lies in leveraging SEO, PPC, and social media strategies to drive business growth and enhance brand visibility. I have a proven record of increasing franchise lead conversions by 60% through innovative video ad campaigns and boosting web traffic via effective content and internal linking strategies.

Throughout my career, I have utilized data analysis and ROI optimization tools such as SEMrush and Google Analytics to create impactful campaigns with measurable business outcomes. My recent role at Setup Digital has allowed me to streamline project workflows and improve campaign ROI through data-driven adjustments. I am passionate about enhancing customer retention and nurturing leads with targeted content, ensuring that my strategies align with business goals.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Setup Digital

May 2023 - Present (2 years 3 months)

Increased franchise lead conversions by 60% by creating testimonial-based video ad campaigns addressing customer concerns and negative perceptions. Boosted B2B client acquisition through LinkedIn campaigns by leveraging precise targeting and engagement tracking, driving significant lead generation.

SEO PPC Social Media Marketing Lead Generation Campaign Management Data Analysis ROI Optimization Google Analytics SEMrush Ahrefs

Digital Marketing Executive

MasterTech WebApplications LLP

May 2022 - Present (3 years 3 months)

Enhanced affiliate marketing results by tailoring content strategies for diverse audiences, boosting engagement in Tier 1 and Tier 2 markets. Implemented targeted backlink strategies, including paid campaigns and outreach, resulting in higher rankings for competitive keywords.

Affiliate Marketing Content Strategy Backlinks SEO Marketing Campaigns Google Analytics Graphic Design Email Marketing

Digital Marketing Executive

Digital Folks

Oct 2021 - Present (3 years 10 months)

Increased local visibility by 40% for small businesses by optimizing Google My Business profiles and managing reviews to improve credibility. Designed and executed social media campaigns that drove engagement and brand awareness, tailored to the needs of local clients.

Google Business Profile Campaigns SEO Strategies

Digital Marketing Specialist & Sales and Marketing Specialist

Spectra Infocom

Apr 2016 - Present (9 years 4 months)

Transitioned traditional marketing to digital platforms during COVID-19, launching SEO and social media campaigns that increased engagement by 30%. Managed digital strategies for IT services, including website development, to meet the rising demand for remote solutions.

Digital Marketing SEO Marketing Campaigns IT Sales Web Development Google Analytics Content Creation

Education

Degrees, certifications, and relevant coursework

Sant Gadge Baba Amravati University

Bachelor of Engineering, Electronics and Telecommunication

2009 - 2013

Completed a Bachelor of Engineering in Electronics and Telecommunication. The curriculum covered fundamental principles and advanced topics in the field.