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Ashutosh Arya

@ashutosharya1

Performance marketer at Light Art Studio who drove ₹1.23 Cr in net sales at ~30x ROAS.

India
Message

I founded Ary-keting, a performance marketing and Shopify studio, and built its website single-handedly with a Razorpay checkout, a digital theme store and custom analytics. I also developed two Shopify themes: Noir Commerce and Soma.

At Light Art Studio, I led Meta performance marketing and drove ₹1.23 Cr in net sales at ~30x ROAS from July to October 2026. Earlier, I founded Cloudbelly, a food-tech platform that generated ₹16 lakh in its first seven months through organic growth.

Experience

Work history, roles, and key accomplishments

YouTube logoYO
Current

AI Content Creator & Digital Strategist

Jan 2025 - Present (1 year 10 months)

Founded and grew YouTube channels focused on AI-generated animated storytelling and gaming parodies. Produced high-retention viral content with AI video and audio models and optimised videos for YouTube SEO.

FR
Current

Performance Marketer & Lead Generation Specialist

Freelance

Jan 2024 - Present (2 years 10 months)

Achieved a Cost Per Lead of ₹19–₹26 for high-ticket client acquisition and generated 45 qualified leads within 36 hours on a micro-budget campaign. Optimised ad spend and targeting with custom agentic AI workflows.

SS

Creative Team Lead

Seller Square

Jan 2022 - Dec 2024 (2 years 11 months)

Directed the agency's creative vision and led end-to-end graphic design and UI/UX projects. Managed cross-functional design work, ensuring brand consistency and high-fidelity deliverables for a diverse client portfolio.

FI

Freelance UI/UX Designer

Jan 2021 - Dec 2024 (3 years 11 months)

Delivered 10+ end-to-end UI/UX design projects for international clients. Maintained a 4.9/5 seller rating, recognised for rapid prototyping, user-centric interfaces and clear communication.

CL

Founder & Product Lead

Cloudbelly

Jan 2019 - Dec 2024 (5 years 11 months)

Bootstrapped and launched a tech-driven food platform, leading product design, development, content and marketing. Generated ₹16 lakh in the first 7 months entirely through organic growth with zero paid marketing spend.

Education

Degrees, certifications, and relevant coursework

SU

Sikkim Manipal University

B.Tech, Civil Engineering

Graduated with a B.Tech in Civil Engineering in 2020.

DS

Delhi Public School, Siliguri

Schooling

Completed schooling at Delhi Public School, Siliguri.

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