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Ashley McLean

@ashleymclean1

WordPress developer on Codeable building custom WooCommerce checkout workflows, API integrations, and tailored client websites.

South Africa

Message

What I'm looking for

I’m focused on building my freelance development career, creating high-performance, user-centered WordPress solutions that meet complex business needs and working with international clients.

On Codeable, I deliver custom WordPress solutions for international clients, managing website design and development from requirements through delivery.

I’ve customised WooCommerce checkout workflows, including timed checkout and dynamic cart behaviour using PHP and session logic. I’ve also developed Formidable Forms integrations that trigger cart actions and add customer metadata.

I’ve integrated Zoho Sign API workflows for multi-party signing and extended WooCommerce, FooEvents, and Formidable Forms with template overrides. I’ve also built custom Elementor widgets and responsive layouts.

My work includes manually migrating WordPress websites with their databases, custom tables, and plugin configurations. I’m currently focused on building my freelance development career and creating user-centered WordPress solutions for complex business needs.

Experience

Work history, roles, and key accomplishments

Current

Freelancer (Web design)

Current

Codeable

Jul 2022 - Present (4 years 3 months)

Managed end-to-end design and development of WordPress websites, collaborating with clients to gather requirements and convert business needs into technical specifications. Delivered custom solutions, including WooCommerce customizations and API integrations, earning recognition as a certified expert.

WordPress WooCommerce PHP SQL Elementor Formidable Forms Zoho Sign API REST APIs JavaScript HTML5 CSS Git CPanel PhpMyAdmin

Branch Manager

iStore

Dec 2020 - Sep 2025 (4 years 9 months)

Led and motivated a team to achieve high productivity and customer satisfaction. Managed store operations, inventory, cash flow, and compliance, while collaborating on sales and marketing strategies.

Team Leadership Inventory Management Cash Flow Management Sales Strategy Customer Service Performance Evaluation Supplier Negotiation

Estate Agent

Ann McLean Properties

Jan 2013 - Oct 2013 (9 months)

Acquired and listed properties, engaged in cold calling, and arranged client meetings. Demonstrated success by securing 9 sales contracts during tenure.

Real Estate Cold Calling Negotiation Property Valuation Customer Relationship Management

Quality Manager

Transfix Transformers

Jan 2012 - Oct 2012 (9 months)

Developed and managed the Quality Management System, ensuring parts met quality standards. Implemented SABS ISO 9001 QMS and conducted audits.

Quality Management ISO 9001 Audit Process Improvement Team Coaching

Acting General Manager

Superbowling

Jul 2010 - Dec 2011 (1 year 5 months)

Managed various business functions, organized events, and supervised technical staff. Handled budgeting, recruitment, and inventory control, managing a team of around 16.

Operations Management Event Management Budgeting Corporate Trainer Inventory Control Pricing Strategy

Operations and Technical Manager

Superbowling

May 2009 - Jul 2010 (1 year 2 months)

Managed technical and operational functions, trained and supervised technical staff, and compiled troubleshooting procedures. Oversaw daily operations of the technical department.

Technical Management Team Leadership Troubleshooting Supplier Sourcing Performance Evaluation

Trainee Manager

OK Furniture

Sep 2008 - Apr 2009 (7 months)

Opened and closed the store, reported sales using UCS system, and assisted in performance reviews. Managed staff and implemented HR procedures, ensuring targets were achieved.

Store Management Sales Reporting Staff Management HR Procedures Problem Solving

Assistant Admin Manager

Ings Agencies

Jan 2006 - Aug 2008 (2 years 7 months)

Assisted staff and customers, ordered stock, handled account queries, and performed data capturing using Pastel, Syspro, and Accpac. Reconciled accounts and calculated weekly wages.

Administration Data Capturing Pastel Syspro ACCPAC Account Reconciliation Stock Management