Tanita Liedeman
@tanitaliedeman
I build high-performing WordPress and Shopify websites that improve SEO, speed, and conversions.
South AfricaWhat I'm looking for
I’ve spent 14 years at Tourism Marketing SA designing, developing, and managing WordPress websites that support digital marketing campaigns. I build custom WordPress functionality with Divi, Elementor, PHP, and MySQL, while keeping sites stable across browsers and platforms.
I improve organic visibility, Core Web Vitals, and mobile usability through technical SEO, content structure, image optimisation, caching, database tuning, and UX improvements. I also build landing pages, manage Mailchimp campaigns, implement GA4 tracking, and support social publishing and campaign workflows.
More recently, I audited and optimised the Shopify store for Just Cruizing Clothing, improving speed, mobile usability, technical SEO, redirects, product journeys, and on-site UX. I enjoy managing multiple web projects, mentoring junior developers, and working closely with remote marketing and development teams.
Experience
Work history, roles, and key accomplishments
Senior Web Developer
Tourism Marketing SA
Jan 2011 - Present (15 years 8 months)
Lead developer designing and developing custom WordPress builds with Divi and Elementor, optimised to support digital marketing campaigns. Managed hosting, maintenance, and security, and mentored junior developers.
In-Service Training: Regression Testing
Sanlam by Glacier
Jan 2009 - Dec 2009 (11 months)
Conducted regression testing on financial systems.
Shopify Performance & SEO Optimisation
Just Cruizing Clothing
Jan 2025 - Present (1 year 8 months)
Conducted full Shopify audit, improving site speed, mobile usability, and user flow. Resolved URL redirects and structural SEO issues, and implemented UI/UX enhancements.
Education
Degrees, certifications, and relevant coursework
University of Cape Town
Short Course, Digital Marketing
2025 - 2025
Completed a short course in Digital Marketing at the University of Cape Town in 2025.
University of South Africa
National Diploma, Information Technology
2011 - 2014
Pursued a National Diploma in Information Technology, completing the final years of study from 2011 to 2014.
Northlink College
2009 - 2010
Completed the first year of study at Northlink College from 2009 to 2010.
Atlantis Secondary School
High School
2003 - 2008
Attended high school at Atlantis Secondary School from 2003 to 2008.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Website
justcruizingclothing.comSalary expectations
Social media
Skills
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