Open to opportunities

Ashley Martin

@ashleymartin2

Message

Personal Trainer and Online Health Coach focused on results, retention, and functional strength.

United States

Message

What I'm looking for

I’m looking to help clients reach weight loss, strength, and mobility goals through personalized programming, assessments, and coaching—whether 1:1, small group, or online—while building long-term trust and measurable progress.

I build personalized training programs that match clients’ goals—weight loss, muscle gain, endurance, mobility improvement, pain management, and functional strength—backed by fitness assessments and ongoing refinement. I’ve provided in-home and travel-based 1:1 and small-group training to improve accessibility and consistency.

I also grow coaching businesses and client pipelines through lead generation, appointment setting, and sales consultations, including online training supported by messaging, Zoom, and phone calls. In addition, I lead group fitness sessions, delivering concise feedback on form and technique, and I’ve previously served as a Personal Training Director with assessment, mentorship, and cold-calling/closing experience.

Experience

Work history, roles, and key accomplishments

Current

Personal Trainer (1:1 & Semi-Private)

Current

Independent Personal Trainer

Aug 2024 - Present (1 year 11 months)

Built and managed a personal training client base by conducting fitness assessments, sales consultations, and customized programming to support long-term client retention. Delivered in-home and travel-based training and collaborated with certified trainers and a Doctor of Physical Therapy to refine methods and improve outcomes.

Sales Consulting Client Retention Weight Loss Programming Muscle Gain Training Endurance Training Pain Management Functional Strength Travel Based Training Client Onboarding Long Term Coaching

Current

Group Fitness Instructor

Current

F45 Midtown Tampa

Aug 2023 - Present (2 years 11 months)

Led group fitness sessions at multiple Tampa-area locations, coaching classes with 6–27 participants. Provided concise feedback on form and technique and demonstrated diverse functional movements to support a positive, respectful community.

Form And Technique Feedback Demonstration Functional Movement Teaching Class Coaching Functional Training Community Building

Current

Online Health & Wellness Coach

Current

Online Health & Wellness Coach

Feb 2021 - Present (5 years 5 months)

Built an online coaching business using social media to drive lead generation and convert followers into paying clients. Provided virtual training and support through messaging, Zoom, and phone calls, and sold personalized coaching programs.

Lead Generation Appointment Setting Messaging Zoom Client Communication virtual training Program Sales

Personal Training Director

Esporta Fitness

Dec 2022 - Dec 2023 (1 year)

Conducted workout assessments and adapted programming based on individual goals, fitness levels, and physical limitations. Completed sales training and 1:1 mentorship to strengthen personal training consultations and client conversion.

Workout Assessments Sales Training Mentorship Goal Based Programming Cold Calling Appointment Setting Body Composition Testing Programming Based On Physical Limitations

Personal Trainer (1:1 & Small Group)

PT Plus

May 2021 - Present (5 years 2 months)

Developed and delivered training plans tailored to client goals, supported prospects through workout assessments, and coached 1:1 and small groups. Taught HIIT, functional, cardio, and strength training while helping lead personal training sales efforts.

Workout Assessments Functional Training CardIO Personal Training Sales Fitness Consultation

Personal Trainer (1:1 & Small Group)

Esporta Fitness

May 2021 - Present (5 years 2 months)

Developed and executed client-focused training plans and conducted workout assessments to evaluate fitness levels and align programming with client goals. Provided 1:1 and small group training including HIIT, functional training, cardio, and strength training, and supported personal training sales through prospect coaching and closing consultations.

Workout Assessments Personal Training Sales Functional Training CardIO Fitness Consultation

Personal Trainer (1:1 & Small Group)

Powerhouse Athletic Club

May 2021 - Present (5 years 2 months)

Created training programs based on client goals and delivered 1:1 and small group sessions. Conducted workout assessments and coached clients through HIIT, functional, cardio, and strength training to support fitness improvement and personal training sales.

Training Plan Execution Workout Assessments Functional Training CardIO Personal Training Sales Fitness Consultation