Ashley Hayes-Stone
@ashleyhayes-stone
I craft nonprofit-ready social media and video stories that grow engagement.
What I'm looking for
I’m a social media and video storyteller who supports mission-driven teams by translating real moments into platform-ready digital content. I focus on strengthening brand voice and audience engagement through short-form storytelling.
In my current role as Social Media Manager at Lipstick Angels, I create photo and video content using iPhone and DSLR footage, then edit in CapCut, Canva, Adobe Premiere Pro, and Lightroom. I also support content planning by writing captions, monitoring trends, adapting short-form video formats, and building platform-appropriate campaigns.
Before that, I freelance as a Content Writer for GRIN, where I wrote and edited SEO-focused digital content for target audiences while meeting deadlines and maintaining brand voice. I also bring editorial discipline through proofreading and refinement for clarity, grammar, and accuracy.
My background includes hands-on work in photography and broadcast video, including photo assignments for SFGATE and video editing for ABC7 using Adobe Premiere Pro and Dalet. I’m also Hubspot Academy certified in social media strategy, content creation, and audience engagement.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Lipstick Angels
Jun 2025 - Present (1 year 2 months)
Created social media photo and video content and supported content planning by writing captions and adapting short-form video formats. Designed branded marketing and email assets and produced social-first digital storytelling for nonprofit campaigns and events.
Freelance Content Writer
GRIN
Mar 2024 - Mar 2025 (1 year)
Wrote and edited digital content tailored to target audiences using SEO best practices. Researched and produced articles under deadlines and proofread content for accuracy, grammar, clarity, and editorial quality.
Photographer
SFGATE
Oct 2023 - Aug 2024 (10 months)
Executed photo assignments across Los Angeles and delivered timely, high-quality visuals for digital stories. Supported editorial workflows through photo editing, layout assistance, and permissions coordination.
Video Editor
ABC7
Apr 2022 - Aug 2023 (1 year 4 months)
Edited video content for reporter packages and news segments in a deadline-driven media environment. Produced graphics and finalized edits by syncing audio, refining visuals, and ensuring smooth pacing and transitions.
Education
Degrees, certifications, and relevant coursework
San Francisco State University
Bachelor’s Degree in Photojournalism, Photojournalism
Earned a Bachelor’s degree in Photojournalism at San Francisco State University.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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