Arif User

Partner with agencies, startups, and direct founders on brand strategy, identity systems, and conversion-driven web. Own engagements end-to-end and direct developers and vendors to build to my direction.

Led end-to-end UX audit and full redesign of a Web3 livestreaming and creator-token platform, and co-led brand strategy and identity for a European sports betting brand. Designed brand-book and identity presentation systems for ecommerce and lab-grown diamond brands.

Designed high-converting static ad creative for Meta and Google across multiple ecommerce accounts, using performance data to iterate. Built an AI-assisted creative workflow that increased output and shortened the test-to-insight loop.

Set UX strategy and design for the GS Catalyst product website, directing developers to build to that direction. Built a systematized Figma component library and developed digital campaign assets and brand guidelines across APAC markets.

Led the end-to-end migration of a multi-asset benchmark-data process from Brussels to Chennai, building SOPs and training the team. Scaled portfolio coverage from 6 to 30+, doubling throughput and cutting report turnaround 20% at 99.9% accuracy.

Bachelor of Business Administration degree from Vels University, Chennai, India, completed in 2018.

Completed the Figma to Webflow Complete Workflow certification from Udemy.

Completed the Webflow 101 certification from Webflow University.