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Ariel Guzman

@arielguzman

Message

Senior front-end engineer specializing in React, Next.js, and accessible, user-focused web experiences.

Zimbabwe

Message

What I'm looking for

I’m looking for a team that values accessible UX—where I can own front-end architecture with React/Next.js, collaborate on API-driven products, and keep improving performance, semantics, and WCAG-aligned experiences.

I’m a Senior Front-End Developer with 10+ years of experience building modern, user-focused web experiences across agency and product environments. I specialize in React and Next.js applications, accessible UI development, and reusable component architecture.

Deeply passionate about user experience and web accessibility, I lead with WCAG compliance and real-world implementation—covering keyboard navigation, screen reader support, and ARIA. I share what I learn through the Accessible Ariel YouTube channel and interactive tutorial site, turning accessibility patterns into practical guidance developers can apply.

In my roles, I’ve taken full ownership of UI architecture and delivery, building scalable React/Next.js solutions with TypeScript, SCSS, and Tailwind CSS. I’ve integrated reusable components with REST APIs, GraphQL endpoints, and CMS-driven content (Sitecore, AEM, Drupal), modernized legacy React with functional components and hooks, and improved performance, build tooling, and cross-browser compatibility using Webpack/Vite/Gulp and CI/CD workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Front-End Developer

Current

Velir Tooling

Jan 2022 - Present (4 years 5 months)

Led front-end development across multiple client projects, owning UI architecture and delivery using component-based React/Next.js patterns. Championed WCAG 2.1/2.2 accessibility with semantic HTML, ARIA, keyboard navigation, and screen reader testing while improving performance via SCSS audits, Webpack/Vite build improvements, and cross-browser QA.

React Next.js TypeScript SCSS Accessibility Testing Webpack Vite Performance Optimization

Lead Front-End Developer

Mindsize

Jan 2020 - Jan 2022 (2 years)

Served as lead front-end developer, coordinating priorities, timelines, and cross-team feature delivery. Developed and deployed feature enhancements for WooCommerce and Shopify e-commerce platforms to improve functionality, performance, and the customer experience.

WooCommerce Shopify Front End Developer Enhancements Cross Functional Collaboration Agile Delivery

Senior Web Developer

Silverback Strategies

Jan 2017 - Jan 2020 (3 years)

Acted as primary technical point of contact, translating business requirements into actionable development plans for client websites. Designed and built WordPress sites and React.js-powered interactive landing pages via the WordPress API, supported UX audits, and delivered pixel-perfect responsive UI from PSD/Sketch with micro-animations.

WordPress WordPress APIs React Design Audits Micro Animations SEO Auditing Performance Optimization Cross Browser Testing

Front-End Web Developer

Barkly Pets

May 2017 - Dec 2017 (7 months)

Led a full web revamp by migrating from a legacy setup to WordPress and training internal teams on CMS content workflows. Implemented SEO best practices that increased organic search traffic 150% within 4 months and built conversion-optimized pages with scroll-based animations and interactive UI elements.

WordPress Scroll Based Animations Conversion Optimization Adobe Illustrator

Interactive Developer

TrueChoice Solutions

Jan 2015 - Jan 2017 (2 years)

Built and maintained client front-end codebases using HTML5, CSS3, LESS, JavaScript, jQuery, Angular, and Gulp, creating reusable data-driven templates that reduced deployment time. Modernized legacy UIs with CSS3 animations, performed cross-browser QA with XSS security validation, and created standardized HTML email templates for marketing campaigns.