Aria User

I’m a Master of Communication student specialising in Strategic Communication, bringing practical experience across B2B digital marketing, integrated campaign execution, marketing project coordination, and data analysis. I help teams make faster, smarter decisions through bilingual content, media/competitor tracking, and performance reporting.

At FleishmanHillard, I supported a luxury brand client’s Chinese New Year “Winner Party” integrated marketing campaign end-to-end—covering project planning, KOL communication, media coordination, and event execution. I conducted daily media monitoring and public opinion tracking across 30+ outlets, and I helped produce competitor and media analysis reports to support brand communication strategy. I also assisted in drafting 8 press releases and coordinating product samples for 50+ media journalists and celebrity teams.

In my Digital Marketing & Operations Assistant role, I independently managed 5–8 Google Ads campaigns for B2B SaaS lead generation across mainstream European and North American markets. I optimized 500+ keywords, improved performance through ongoing monitoring and bid adjustments, and ran A/B testing and ad copy iteration across 20+ creative sets to strengthen CTR and optimise CPA. I also produced weekly performance reports using Google Analytics, tracking lead conversion paths and recommending campaign optimisations.

I’ve also built strong social media and content operations experience through WeChat Official Account and Xiaohongshu, including managing daily content operations, producing 30+ original articles, and supporting recruitment-focused interactive warm-up campaigns. With hands-on bilingual service experience and tools like SQL, Python, Google Analytics, and Excel, I bring a collaborative, data-informed approach to every campaign and communication project.