At Optima Learn, I lead brand strategy and end-to-end content execution for the company and the founder’s personal brand. I grew the founder’s Instagram from approximately 300 to 7.6K+ followers in five months; it has since reached 9,832.
I plan and produce content across Instagram, LinkedIn, and YouTube Shorts, from ideation and scripting through editing and publishing. My work includes launch campaigns, street interviews, promotional videos, ad creatives, SaaS product videos, and product walkthroughs.
I also contribute to product testing, website UX improvements, user research, product storytelling, and brand positioning. I design branded merchandise and marketing collateral, including diaries, tote bags, keychains, event creatives, and standees.
At IIT Tutor by Sprix, I managed educational content and digital assets, edited short-form educational videos, and assisted with content planning and execution. Earlier, as a Social Media Intern at Alacrity Experiences, I assisted with campaign planning and execution and created content for brand engagement initiatives.
