Apurva Joshi

Led an end-to-end product design process for Thrive, a personal finance management app, translating research insights into wireframes and high-fidelity prototypes using Figma. Conducted desk research, surveys, and user interviews to inform MVP features, iteratively refining the UI based on user feedback to achieve a 100% success on task completion rate and 40% increase in user satisfaction.

Collaborated with a cross-functional team to create a subscription-based food delivery app, developing an affinity diagram and user journey map to uncover key pain points and define the UX. Built a scalable design system with reusable UI components, ensuring WCAG compliant accessibility standards and delivering pixel-perfect designs that facilitated a consistent and inclusive user experience.

Led a team of 3 designers to redesign the Shuttle Services tab within the RIT mobile app, implementing real-time tracking and push notifications, which increased user satisfaction by 90% and reduced missed shuttles by 70%. Optimized app navigation by improving information architecture, task flows, and user flow, achieving a 100% success rate in usability testing and reducing information retrieval

Spearheaded heuristic evaluation and 6 usability tests with a 4-member team, uncovering 12 critical usability issues that enhanced platform efficiency and directly informed key product changes and influenced stakeholder decisions. Synthesized complex research findings into a detailed report and a compelling presentation, advocating for user needs and delivering actionable design recommendations th

Grade: 3.80/4.0

Pursued a Master of Science in Human-Computer Interaction at Rochester Institute of Technology. Focused on advanced topics in HCI, preparing for a career in user-centered design and research.

Grade: 3.47/4.0

Completed a Bachelor of Arts in Psychology at S.N.D.T Women's University. Gained foundational knowledge in psychological principles, which informs user behavior analysis in design.