At Sihi Bella, I spearhead brand and packaging design for F&B clients, aligning the work with their strategy. I also co-led the design and development of Digiboard, a QR-enabled microsite for restaurants that connects packaging with digital UX.
As an independent creative professional, I worked with D2C brands to align packaging and branding with digital identity and user flows. I also designed sensory play books and toys, balancing tactile materials with cognitive UX.
Earlier, at Mirada Creatives, I managed cross-disciplinary teams across visual, product, and material design, and led packaging innovation using sustainable materials and print techniques. My background also includes home textiles, where I developed materials and surface techniques and integrated visual storytelling with product feasibility.

