At Aster MIMS, I built an Event ID-based Zoho CRM tracking system for Google and Meta leads. It improved campaign visibility and follow-ups, helping increase patient conversions from an average of 15% to 25%.
I also developed an Excel performance dashboard to track retention, lead growth, and conversions. I managed health awareness events and campaigns, and restructured website hierarchy and clinical directories with targeted SEO keywords.
At Amazon, I developed and deployed ML syntax rules for product classification across marketplaces. I trained and validated Amazon's proprietary auto-ML classification model, contributing to a 15% improvement in classification efficiency.
My projects include a Snapchat AR lens filter that achieved 18,000+ plays and 7,300+ reach without paid promotion, and an automobile sales and distribution study mapping dealership economics and EV readiness. I’ve also used SQL, Advanced Excel, and Power BI for data analysis and dashboarding.
