Anuja Auti

Led design strategy and owned end-to-end UX architecture for a legacy enterprise Fleet management SaaS platform including mobile and web revamp, mapping multi-role task flows and redesigning core workflows to simplify complex, data-intensive operations. Architected a fully responsive layout redesign that cut mobile task-completion time by 30%.

Owned the design lifecycle from discovery and research through high-fidelity, interactive prototypes for enterprise solutions. Delivered UX specifications, task flows, and engineering handoffs using Figma and Confluence, facilitating collaboration across distributed, cross-functional teams.

Led design research and competitive analysis to inform interaction design decisions for a B2C fintech application, translating findings into intuitive user flows.

Conceptualised and designed reusable emailer templates for e-commerce clients such as Tata 1Mg, Firstcry, Croma and built standardised case study templates, product ads, social media banner, email ads that streamlined internal and client-facing communication. UX conceptualisation for e-commerce monetisation tools and sub-product categories, and designed a website showcasing year-round wins to driv

Delivered end-to-end brand identity packages and visual design collateral for overseas clients.

Iterated on design concepts for an in-house website, designed visual concepts for hiring & recruitment platform. Created detailed design specification documentation for Anand Rathi Investments, a leading fintech brand, ensuring accurate handoff and implementation consistency.

Designed a packaging concept for Haldiram's Toast through user research, competitive analysis, and visual design — selected as the final concept and currently in market today. Developed illustrative packaging concepts for leading brands including Kinder Joy and Mother's Recipe.

Pursued a Master of Design in Visual Communication Design, focusing on advanced design principles and visual communication strategies.