Vardan Goel

My career has been deeply rooted in the realm of UI/UX design, driven by a passion for creating intuitive and impactful digital experiences. For the past six years, I've immersed myself in the intricacies of user-centered design, consistently striving to bridge the gap between user needs and business objectives.

My journey began with a foundation in visual design, but quickly evolved into a comprehensive understanding of the entire product development lifecycle. I’ve had the opportunity to work on diverse projects, ranging from mobile applications to complex B2B platforms, gaining valuable experience across various industries.

A significant achievement was leading the complete revamp of a design system for a major B2B platform, Zadinga, while at Nowfloats. The existing system was fragmented, leading to inconsistencies and inefficiencies. By conducting thorough audits, collaborating with stakeholders, and implementing a structured approach, I successfully created a comprehensive design system encompassing new guidelines, styles, components, and icons. This resulted in a 50% increase in productivity and a significant improvement in visual consistency, ultimately enhancing the user experience.

I'm proficient in the entire design process, from initial user research and information architecture to wireframing, prototyping, and visual design. My expertise extends to utilizing tools such as Figma, Adobe XD, and Sketch, along with a deep understanding of design methodologies like Agile and Lean UX.

Beyond the technical aspects, I'm a strong advocate for user-centricity. I believe in the power of user research to uncover valuable insights and inform design decisions. I'm adept at conducting user interviews, usability testing, and analyzing user data to ensure that designs are not only aesthetically pleasing but also functional and effective.

My interests extend beyond the immediate scope of design. I'm fascinated by the intersection of technology and human behavior, and I'm constantly exploring new trends and innovations in the digital landscape. I'm particularly interested in the evolution of inclusive design and the development of sustainable design practices.

I'm a firm believer in continuous learning and growth. I actively participate in design communities, attend conferences and workshops, and stay updated on the latest industry trends. I'm passionate about collaborating with like-minded individuals and contributing to the creation of meaningful and impactful digital products. I am a team player, and enjoy working with other departments to create the best product possible.

In my free time, I enjoy exploring new design tools and techniques, experimenting with personal design projects, and staying active in the design community. I am always looking for new challenges, and enjoy learning new things.