I build identity systems that teams can actually run: libraries, templates and rules that keep work on brand without a designer approving every file.
Ten years of it, across SaaS, energy, healthcare, healthtech, public sector & non-profit.
⌛Recent work:
2025 · Led the brand refresh for AltaGas, a Calgary energy company serving ~1.6M utility customers, across the master brand, Washington Gas, SEMCO Energy and WGL (partial), directing creative for 10+ channels with 3+ designers and production vendors · Built the AltaGas Figma design system, templates and 3D asset library for non-designers, reducing production time by 25% and off-brand usage by 35%
2024 · Delivered the full identity for Kodjin, a healthcare data platform, from discovery to guidelines across 6+ touchpoints
2023 · Turned a refresh brief for National Depression Screening Day, a province-wide mental health campaign in Alberta, into a full rebrand with a new logo, building an identity system still in use three years later and supporting 22% year-over-year growth in inquiries
2020–22 · Developed and art-directed the visual identity for Fleetsy, a fleet-rental platform, and scaled the brand system across iOS, Android, web and user-acquisition campaigns for its US launch, onboarding and mentoring 2 designers (marketing and UI/UX) along the way
2019 · Art-directed the rollout of the UN "Be the Change" campaign in Ukraine with 18 celebrity ambassadors, adapted to exhibitions in the Kyiv metro and Parliament and featured in Elle
🇨🇦Based in Calgary. Open work permit through 2028, PR in progress, no sponsorship needed.
Open to senior designer and art director roles, full-time or contract, in Calgary or remote.
💼Portfolio: antonmarchuk.com, or message me here.