
Antonio Plaza Ortega
@antonioplazaortega
I build data-driven mobile B2C products that grow retention, revenue, and market reach.
What I'm looking for
I've led mobile product strategy for Lottoland's iOS and Android B2C apps across regulated international markets, from launching a dedicated UK casino app to expanding app coverage into Brazil. I also spearheaded a low-resource Android lottery app for South Africa that delivered approximately 30% higher player retention and engagement than the legacy app.
Across Lottoland and Ciklum, I've owned roadmaps, backlogs, releases, experimentation, and multi-market delivery, including an Australian app launch that reached roughly 100K players in two years. My earlier Android development and mobile technical leadership experience helps me connect product decisions to engineering reality, while AI-assisted Jira and Slack workflows have reduced release-note work by around 90%.
Experience
Work history, roles, and key accomplishments
Senior Product Owner
Lottoland
May 2023 - Present (3 years 4 months)
Leading mobile product strategy for B2C apps across regulated international markets, owning the full product lifecycle from discovery through release and iteration. Delivered a ~30% uplift in player retention for a new Android lottery app in South Africa and extended app coverage to Brazil.
Leading mobile product strategy (iOS & Android) for B2C apps across regulated international markets, owning the full product lifecycle from discovery through release and iteration.
– UK market vertical: Identified and led the opportunity to build a dedicated, task-oriented casino app for the UK — improving player experience through a focused UX versus the legacy multi-market app, aligned with the
– First-mover advantage in Australia: Led end-to-end launch of a B2C gambling app (iOS & Android) in a highly regulated market — reaching ~100K players within the first 2 years, with the iOS app accounting for ~70% of combined revenue across iOS, Android and web.
– Multi-market product ownership: Took ownership of Lottoland's legacy iOS & Android apps across ~5 international markets — driving ite
First formal PO role — applied hands-on Android development background to own product backlog and roadmap prioritisation for Lottoland's mobile apps. Accelerated technical scoping, reduced estimation friction and built credibility with engineering teams from day one.
Delivered mobile features across Android platform for Lottoland's B2C apps, building direct technical expertise in mobile architecture that informed subsequent transition to Product ownership.
Progressive roles: TTCN-3 Test Developer → R&D Technical Lead → Mobile Developme
May 2005 - Jul 2016 (11 years 2 months)
11-year progression across mobile development leadership, R&D project management and international standards testing.
– Mobile Development Lead: Led cross-functional team delivering multiplatform mobile testing solutions (Android, iOS, Windows Phone) for major telecom operators and vendors globally.
– R&D Technical Lead: Managed full project lifecycle — technical proposals, budgeting, execution
Education
Degrees, certifications, and relevant coursework
Cámara de Comercio Málaga
MBA, Business Techniques for Marketing, Strategy, Economics, etc.
2007 - 2008
Cámara de Comercio Málaga
Master of Business Administration, Business
2007 - 2008
Pursued an MBA with a focus on business techniques for marketing, strategy, and economics.
Universidad de Málaga
Telecomunications
1999 - 2005
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