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@antoniofroio
Analytical marketing professional with expertise in data-driven strategies.
I'm Antonio Froio, a dedicated marketing analyst with a strong analytical mindset and a passion for merging marketing with data to drive growth. My experience spans across various roles, where I have consistently delivered high-quality insights and strategies that have significantly improved revenue and customer engagement. At 3Commas, I successfully defined KPIs and growth objectives that led to a 20% increase in revenue year-over-year, showcasing my ability to align marketing efforts with business goals.
Throughout my career, I have honed my skills in data analysis and reporting, particularly during my tenure at Universal McCann Worldwide, where I led data operations for high-profile clients. My meticulous attention to detail allowed me to enhance reporting integrity by reducing error rates from 66.80% to 0.50%. I thrive in environments that demand accuracy and efficiency, and I am committed to fostering team alignment and collaboration to achieve shared objectives.
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Work history, roles, and key accomplishments
3Commas
Oct 2024 - May 2025 (7 months)
As the sole analyst, established the marketing department's analytical foundation from the ground up, focusing on strategic alignment and defining KPIs across all marketing channels. Delivered campaign insights for seasonal campaigns, increasing revenue by 20% YoY and customer conversion by 10% YoY. Audited and restructured legacy marketing reporting using SQL, Tableau, and third-party data source
Universal McCann Worldwide
Mar 2022 - Jun 2024 (2 years 3 months)
Led data operations and reporting for clients such as Columbia Sportswear, Charles Schwab, and Dyson. Reviewed and fixed complex ad URL taxonomies, significantly reducing error rates and enhancing reporting integrity. Conducted weekly review and validation of data within a large database, ensuring accuracy and managing data processing from 15 partners using advanced analytics software.
YouTube Ads via VACO
Feb 2023 - Mar 2024 (1 year 1 month)
Reviewed and analyzed YouTube display and video creatives to ensure compliance with YouTube Safety Guidelines, maintaining high standards of productivity and integrity. Consistently achieved over 98% accuracy and provided feedback to improve data integrity and team alignment. Demonstrated excellent analytical skills and attention to detail.
Degrees, certifications, and relevant coursework
Master of Science, Business Analytics
Grade: 3.65 GPA
Activities and societies: Honored with the United Nations Community Builder Award; Dean’s List, Spring Term and graduated with distinctions
Pursued a Master of Science in Business Analytics, focusing on data-driven decision making and analytical methodologies. Honored with the United Nations Community Builder Award and graduated with distinctions, making the Dean’s List in the Spring Term.
Bachelor of Science, Economics and International Marketing
Grade: Cum Laude
Obtained a Bachelor of Science degree with a specialization in Economics and International Marketing. Graduated Cum Laude, demonstrating strong academic performance in the field.
Master of Science, International Business
Grade: 3.55 GPA
Activities and societies: Awarded the Global Professional Scholarship
Completed a Master of Science in International Business, gaining a global perspective on business operations and cross-cultural management. Awarded the Global Professional Scholarship for academic excellence.
Software and tools used professionally
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