Open to opportunities

Antonio Froio

@antoniofroio

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Analytical marketing professional with expertise in data-driven strategies.

Italy

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What I'm looking for

I seek a dynamic role where I can leverage my analytical skills to drive impactful marketing strategies and contribute to a collaborative team environment.

I'm Antonio Froio, a dedicated marketing analyst with a strong analytical mindset and a passion for merging marketing with data to drive growth. My experience spans across various roles, where I have consistently delivered high-quality insights and strategies that have significantly improved revenue and customer engagement. At 3Commas, I successfully defined KPIs and growth objectives that led to a 20% increase in revenue year-over-year, showcasing my ability to align marketing efforts with business goals.

Throughout my career, I have honed my skills in data analysis and reporting, particularly during my tenure at Universal McCann Worldwide, where I led data operations for high-profile clients. My meticulous attention to detail allowed me to enhance reporting integrity by reducing error rates from 66.80% to 0.50%. I thrive in environments that demand accuracy and efficiency, and I am committed to fostering team alignment and collaboration to achieve shared objectives.

Experience

Work history, roles, and key accomplishments

Marketing Analyst

3Commas

Oct 2024 - May 2025 (7 months)

As the sole analyst, established the marketing department's analytical foundation from the ground up, focusing on strategic alignment and defining KPIs across all marketing channels. Delivered campaign insights for seasonal campaigns, increasing revenue by 20% YoY and customer conversion by 10% YoY. Audited and restructured legacy marketing reporting using SQL, Tableau, and third-party data source

Marketing Analytics KPIs Campaign Strategy SQL Tableau Data Auditing Revenue Data Storytelling

Senior Marketing Analyst

Universal McCann Worldwide

Mar 2022 - Jun 2024 (2 years 3 months)

Led data operations and reporting for clients such as Columbia Sportswear, Charles Schwab, and Dyson. Reviewed and fixed complex ad URL taxonomies, significantly reducing error rates and enhancing reporting integrity. Conducted weekly review and validation of data within a large database, ensuring accuracy and managing data processing from 15 partners using advanced analytics software.

Marketing Analytics Data Operations Reporting Data Validation Database Management Analytical Software Client Management

Content Moderator

YouTube Ads via VACO

Feb 2023 - Mar 2024 (1 year 1 month)

Reviewed and analyzed YouTube display and video creatives to ensure compliance with YouTube Safety Guidelines, maintaining high standards of productivity and integrity. Consistently achieved over 98% accuracy and provided feedback to improve data integrity and team alignment. Demonstrated excellent analytical skills and attention to detail.

Content Moderation Compliance Data Analysis YouTube Safety Guidelines Quality Assurance Communication Team Collaboration

Education

Degrees, certifications, and relevant coursework

Hult International Business School

Master of Science, Business Analytics

Grade: 3.65 GPA

Activities and societies: Honored with the United Nations Community Builder Award; Dean’s List, Spring Term and graduated with distinctions

Pursued a Master of Science in Business Analytics, focusing on data-driven decision making and analytical methodologies. Honored with the United Nations Community Builder Award and graduated with distinctions, making the Dean’s List in the Spring Term.

University of Modena and Reggio Emilia

Bachelor of Science, Economics and International Marketing

Grade: Cum Laude

Obtained a Bachelor of Science degree with a specialization in Economics and International Marketing. Graduated Cum Laude, demonstrating strong academic performance in the field.

Hult International Business School

Master of Science, International Business

Grade: 3.55 GPA

Activities and societies: Awarded the Global Professional Scholarship

Completed a Master of Science in International Business, gaining a global perspective on business operations and cross-cultural management. Awarded the Global Professional Scholarship for academic excellence.