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Anthony Fernandes

@anthonyfernandes

Message

I lead product design teams that turn ambiguous ideas into launch-ready digital products.

India

Message

At Yellow Slice, I lead design teams delivering SaaS, FinTech, HealthTech, EdTech, and AI-driven products from ambiguity through launch.

I own in-house product design end-to-end, from problem framing and MVP definition to UX execution and developer handoff. I also define design direction for client work, scope engagements, and improve workflows across concurrent projects.

I've grown from UX Designer to Head of Design, leading teams, mentoring designers, building design systems, and connecting user needs with business outcomes through research, strategy, and pixel-level craft.

Experience

Work history, roles, and key accomplishments

Current

Head of Design

Current

Yellow Slice

Nov 2025 - Present (10 months)

Lead cross-functional teams across UX research, product design, UX writing, graphic design, motion, and engineering. Own end-to-end design of an in-house product and define design direction for client projects.

UX Research Product Design UX Writing Graphic Design Motion Design Engineering Design Systems AI Prompt Based Prototyping Human AI Interaction Team Management Hiring Interviewing Client Pitching Workflow Optimization

Head of User Experience

Yellow Slice

Apr 2023 - Nov 2025 (2 years 7 months)

Managed multiple UX teams led by senior UX designers, planned vision and roadmap for onboarded projects, and ensured on-time delivery. Diagnosed structural issues in team processes and trained senior UX designers to operate independently.

UX Management Team Leadership Roadmapping Process Improvement Customer Relationship Management Training Design Critiques Hiring Interviewing Pitching

Lead UX Designer

Yellow Slice

Jul 2022 - Apr 2023 (9 months)

Managed a team of 8 UX designers, providing guidance and direction to deliver high-quality outcomes across 4-5 concurrent projects. Led client calls and built positive long-term relationships with stakeholders.

UX Design Team Management Project Planning Client Communication Stakeholder Management Scope Management Quality Assurance

UX Designer

Yellow Slice

Dec 2021 - Jul 2022 (7 months)

Owned project deliverables end-to-end including personas, feature lists, task flows, sitemaps, wireframes, and high-fidelity prototypes. Managed client communication across calls, email, and messaging channels.